£5m turnover business created by acquisition of airport advertising specialist
Outdoor advertising specialist CP Media has acquired Eye Airports, a business focused on UK regional airport advertising.
Harrogate-based Eye Airports has the advertising and promotional rights for 19 UK regional airports, including Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands.
Community Partners Ltd, which trades as CP Media, provides direct media sales services to UK local authorities and companies. The Halifax-based firm has doubled its workforce and turnover in the last 18 months. It is now building on this organic growth with strategic acquisitions and partnerships.
The acquisition of Eye Airports adds 80 digital sites and more than 500 high quality outdoor sites to CP Media’s existing portfolio of more than 3,000 advertising sites, which are situated in some of the UK’s busiest city and town centre locations. The combined business will have a turnover of around £5m.
Rachel Davies continues as managing director of Eye Airports and joins the CP Media management team. Eye Airports will operate as a separate subsidiary of CP Media but will benefit from CP’s marketing and financial resources.
Davies said: “The next phase of our growth needs considerable investment in data, technology and ever more sophisticated marketing. Becoming part of CP Media with its expertise, energy, enthusiasm and experience will give the Eye team the tools to take our unique, targeted media opportunities to an even wider audience.”
Mike Brennan, chief executive of CP Media said: “Airport advertising is a fascinating business which provides advertisers with a unique platform to engage with many thousands of passengers every day who have lots of time on their hands.
“Eye Airports’ growing digital offering also now means that these passengers can immediately purchase a product or service. Digital advertising is an area of great long-term interest to me and with their specialism in selling to the regional marketplace, Eye Airports and their great team led by Rachel Davies are a perfect fit for CP Media, as we pride ourselves on being regional and digital advertising specialists.”
In August CP Media announced a strategic partnership to market Top Screen Media’s premium digital screens located in reception areas at major city office buildings occupied by, among others, Google, HSBC and Samsung.
It also agreed another partnership to market Kong Media’s large format digital advertising network in northern cities such as Leeds, Sheffield, Doncaster and Newcastle.
