Weekender: Entrepreneur Theo Paphitis raises profile of Yorkshire sauce producer

A Leeds‐based firm has received a business boost from retail entrepreneur and small business champion Theo Paphitis.

Viva Cuba Foods had tweeted Paphitis – well known for his appearances on the BBC’s Dragons’ Den panel – about its Mojo Sauce business during ‘Small Business Sunday’ and was one of only six UK winners to gain a retweet by Theo to his 500,000 Twitter followers.

The initiative, set up by Paphitis in 2010, now has over 2,500 #SBS winners and supports small businesses in the UK.

As well as Viva Cuba Foods’ message being broadcast on Twitter, the business is profiled on Paphitis’ SBS website, which is exclusive to all Small Business Sunday winners.

Paphitis said: “We are thrilled to welcome new #SBS members and highlight just how important it is to support our small businesses here in the UK. I wish Viva Cuba Foods every success.”

Viva Cuba Foods director, James Homer, said: “We’ve only been trading for one year. So it’s great to have support from Theo because it’s been a challenge to raise our profile, and Theo has recognised our hard work and helped spread the word about our sauce business.”

Mojo Sauces can be found in Morrisons and now also on Ocado.

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