Agency round-up: Contract win with global lighting technology business; Website launch for national gas products supplier; App developed to empower disadvantaged youngsters; and more

Shrewdd Marketing, a growing business to business marketing agency based in Yorkshire, has won a contract to deliver full-service marketing and PR services for Fulham, a global supplier of connected and intelligent lighting solutions.

The agency will develop an integrated wide-reaching PR campaign and strategic content marketing strategy to proactively engage Fulham’s key audiences and help increase knowledge of the company’s innovative products, services and solutions. The contract follows the successful opening of Shrewdd Marketing’s satellite office in London.

With over 15 years’ experience working in the lighting industry, Shrewdd will deploy its knowledge of the sector to develop brand and product campaigns for the California-based company.

Fulham is a provider of intelligent, sustainable lighting components and electronics for use in industrial and commercial lighting, emergency/exit, parking structure, signage, horticultural, UV and other applications.

The company has a strong global presence, with sales and/or manufacturing facilities in the North America, Europe, China, and India.

Alf Lombardi, director of Shrewdd Marketing, said: “We are delighted to have been given the opportunity to work with Fulham, a company at the forefront of the lighting industry, and we are very much looking forward to working with the team.”

Antony Corrie, president and CEO of Fulham, said: “We are confident Shrewdd has the capabilities, expertise and market knowledge to support us with our objectives.”

Lombardi added: “We have a growing number of international clients and we intend to further build on this by offering competitive fees, extensive expertise across a broad range of sectors and a dedicated team of marketing professionals for clients.”

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Sheffield based Quba, the web technology agency, has launched the new website of UK LPG supplier AvantiGas, following the acquisition of the client through a competitive pitch earlier in 2019.

This is the first of a multi-phase project which will bring the website into the heart of the Avanti experience for its customers – both residential and commercial.

AvantiGas serves thousands of homes and businesses across the UK with LPG products and services including off-grid bulk gas, gas bottles, aerosol propellant, biomass renewables, and its recently launched on-grid mains gas division for business customers.

The core aims and objectives of the website launch were to re-architect the user experience for residential and commercial customers, make the website a stronger, more efficient online sales tool, and better represent the AvantiGas brand online through a modern, refined design.

Quba has worked with AvantiGas from initial discovery workshops through the UX & design phases and into the final build, with work now continuing into 2020 on the next phase of the project.

Greg Mathews, client services director at Quba, said: “This first phase of Avanti’s new website is an exciting step in the evolution of the business and it’s been a pleasure to be part of that, working with a great client team there.

“We’ve all worked hard to create an engaging front end design with the latest .Net web technologies to deliver something that will be scalable for the future, and act as a solid foundation for the site’s continued development.”

Phillipa-Lois Smith, digital marketing manager at AvantiGas, added: “When we initially tendered for a new digital partner, Quba stood out to us, and the team has been extremely helpful from start to finish.

“We’re all confident the new website will make a vast difference to the business during this crucial winter 2019/2020 season, and we are really looking forward to delivering the future phases of work together.”

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Digital agency Engage has launched new app ‘Super Stars’ to help empower young people in disadvantaged areas of Leeds to develop the skills, knowledge and experiences to make a positive difference in their local communities.

Super Stars has been designed and developed for Harehills-based charity CATCH, set up by West Yorkshire Police Officer, Ash Razzaq.

It aims to support the charity in its mission to sculpt the lives of young people in the area by encouraging them to partake in positive activities that encourage good ethical and personal values.

Engage has donated over 1,500 hours developing and improving the app based on the feedback from the children who are using it daily. Alongside the £150,000 worth of working hours that have been donated, Engage has been fundraising for CATCH through their Elympics initiative.

Alex Willcocks, co-founder of Engage, said: “We’ve essentially built a digital volunteer development programme. At the heart of the app are the Star Badges, with each badge being made up of a number of tasks in areas such as Leadership and Teamwork. By completing the tasks, users slowly work their way towards achieving their Star Badges.

“Super Stars badges are directly linked to incentives, from experiences, vouchers and physical rewards through to actual badges, t-shirts and other gifts.

“The tasks themselves are loaded with content which is directly linked to employment and a strong set of positive values, which make a measurable positive impact on the young people engaged with the app.”

The app gives users proof of positive extracurricular activity involvement which aims to help them when searching for employment. CATCH are also finding the app is supporting the development of young people who were previously involved in crime or struggling at school by equipping them with essential coping mechanisms.

Razzaq is the founder of CATCH and the driving force behind creating this platform. He said: “Since beginning the project I have had a vision to transform the lives of young people. Super Stars is genuinely turning lives around and providing hope for young people who previously had very little hope for their futures at all.”

CATCH is one of the largest youth clubs in Leeds and has a membership of over 1000 young people from a mixture of backgrounds. It was recognised as the ‘Best Place for Children and Young People’ in the 2018 Child Friendly Leeds Awards.

To find out more about CATCH and how your business could support the charity, visit https://catchleeds.co.uk/

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Leeds-based integrated digital agency, twentysix, has launched a new website for award-winning luxury hotel group Corinthia Hotels.

twentysix was appointed to redevelop the new global website with a fresh design that illustrated the brand’s luxury nature.

Founded by the Pisani family of Malta in 1962, Corinthia Hotels aims to represent effortless style in some of the world’s greatest locations.

Corinthia London is home to Michelin-starred chef Tom Kerridge’s Bar and Grill as well as one of the largest and most exclusive spas in the capital.

 With a target audience of affluent individuals and business travellers, the agency spent a year creating the new website which is future proofed for further hotel additions expected by 2022.

The hotel group has locations across Europe and North Africa, requiring a site that would allow all nine hotels to be managed within one content management system. The site unifies website and blog content to allow greater control and boost SEO performance.

High resolution, aspirational imagery was combined with integrated videos to create a visually stunning website that echoes the luxury of Corinthia Hotels.

As well as website development, twentysix also supported with audience analysis, copy writing and design for the project.

Rebecca Barrie, senior marketing director at Corinthia Hotels, said: “The website is the window into the brand for prospective guests and partners and I am delighted that we have launched a major refresh of Corinthia.com that is truly confident, exquisite and elegant.

“This site is the first application of the company’s updated visual identity and tone of voice and it will provide customers with an improved user experience, while reflecting Corinthia’s brand values and showcasing exquisite product.”

Ryan Scott, CEO of twentysix, said: “This fantastic project has been about more than just creating a website for Corinthia Hotels, it’s been about developing a stunning, integrated platform that allows their digital presence to scale effectively as the Corinthia business grows over the coming years.

“The hotel group is the epitome of luxury and we’re proud the new website really reflects this.”