Website helps strengthen manufacturer’s international presence

9xb, a Leeds and Harrogate based ecommerce agency, has unveiled its fourth multi-language website for client Watco, a UK based manufacturer of industrial floor coatings.

Watco has offices in the UK, France and Germany and nominated distributors across five other countries including the USA and the Netherlands.

The German site follows the recent roll out of Watco’s new UK site earlier this year, and websites for Eire and France.

9xb has worked with Watco for a number of years and was chosen as its partner to modernise the ecommerce experience for its customers late last year.

A prerequisite for the project was that the different websites could be scalable across the different regions Watco operates in.

Simon Blake, client services director at 9xb, said: “The new website successfully delivers on Watco’s objectives, providing best in class ecommerce, exceptional customer service at point of order, and clear market positioning of product ranges.

“We’re delighted that Watco has chosen to work with us on this project and that they have been a big part of our success in 2019.”

Lisa O’Neill, marketing director, Watco UK, said: “9xb worked with us from very early in the project, helping to define our strategy and objectives, and taking the time to understand our products and data to ensure successful merchandising across sites.

“The ability to roll out new sites quickly is key to growing the Watco brand and 9xb has been an excellent partner in helping us achieve this.”