Agency round-up: New client wins
A Yorkshire marketing agency has been chosen to deliver digital marketing support to one of the UK’s largest manufacturers of bi-fold door hardware.
Vizulate Digital, based in Elland, has been selected by Debar to develop new trade and consumer websites for the company and produce video and animation content to showcase its variety of products.
Debar, which turns over £7m a year from its 42,000 square foot headquarters in Bradford, supplies more than 180 companies and currently exports to seven countries worldwide, including America.
Scott Brant, director at Vizulate Digital, said: “Being chosen by a manufacturer so well-known in its industry is testament to our knowledge and expertise of digital marketing in the manufacturing sector.”
Graham Fawthrop, managing director at Debar said: “Vizulate’s holistic approach, as well as their experience and success in the B2B and manufacturing sectors, gave us confidence that they were the right agency partner to capitalise on our success to date and take Debar into the next decade.”
The project is the latest in a string of recent client wins for Vizulate Digital, after the agency recently secured projects with national bespoke furniture manufacturer, Parker Howley & Co and Elland based A Fawcett Precision Engineering.
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Leeds-based integrated agency SLBPR has been appointed by DS.Emotion London to deliver consumer PR for two commercial projects – Angel Central in Islington and Bond Street in Chelmsford.
Angel Central, known for its iconic Angel Wings, is the prime retail destination in Islington and is currently undergoing redevelopment following an £11m investment set to enhance the food and beverage, fitness, and leisure provision.
Chelmsford’s Bond Street is an open air shopping centre with premium retail, riverside dining, and an upcoming series of pop-up projects.
This news comes after SLBPR also delivered a successful campaign for DS.Emotion’s Dukes Lane project in Brighton, which was a collaboration with They Made This art collective with an exclusive run of Pride themed prints to raise money for the Albert Kennedy Trust – a charity dedicated to helping young homeless members of the LGBTQ+ community.
DS.Emotion managing director, Laura Chadwick said, “Working with SLBPR is a natural fit for DS Emotion as they are a creative agency who have fantastic media and cultural connections across the UK. Like us they have an innovative approach, like to break boundaries and deliver exceptional results.”
2019 has proved an extremely prosperous year for SLBPR, with a string of new business wins including the National Hairdressers’ Federation and National Beauty Federation (NHF/NBF), Made Up Leeds 2019, nationwide architects The Harris Partnership and Leeds based business hub, Wellington Place.
SLBPR managing director, Sharon Brigden, said, “SLBPR has a very happy and successful history of working with DS.Emotion – from Trinity Leeds’ launch in 2013 to the city’s SOYO development and Variety Yorkshire and since we opened our London office last year we are excited to be working with them again on projects in this region.”
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Sheffield headquartered Jaywing has been selected by HSBC Expat to help redefine the way the brand engages with audiences who live, work and bank across different countries.
Through its data-driven and creative capabilities, Jaywing’s work looks to help the Bank uncover the next generation of expats.
Jaywing’s remit extends to developing the HSBC Expat brand to help differentiate them in an increasingly competitive market.
Maria Vardy, managing director at Jaywing, said: “HSBC Expat has exciting plans for the future and we’re looking forward to joining them on their journey, bringing our considerable sector experience and expertise to help fulfil the brand’s ambitions.”
Kara Lisik, head of marketing , HSBC Expat and HSBC Channel Islands and Isle of Man, said: “HSBC Expat continually reviews and evaluates who and where our audience and customers are, and we’re looking forward to working with Jaywing as we navigate the best ways to engage with them.”
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Leisure firm Village Hotel Club has appointed Harrogate-based Alchemy Media to promote the imminent launch of its 31st hotel with leisure and fitness club following successful collaborations across its portfolio of 30 sites throughout the UK.
Village Hotel Basingstoke is scheduled to open in February 2020, with the fitness & wellness club opening on 27 January.
Alchemy is limbering up to deliver multi-channel media campaign to maximise audience reach and early membership sign-ups. The campaign will run across outdoor media, local press, door drops and proximity mobile targeting.
David Brosse, leisure marketing director for Village Gym, said: “Thanks to Alchemy, our Bristol launch campaign was a major success, and we’re hoping to replicate and exceed terrific member volumes here at Basingstoke.”
Katie Rush, account director at Alchemy Media, added: “We’re delighted to be working with Village Hotel Club on their ambitious expansion plans. As with previous site launches and membership drives, we’re anticipating another strong campaign for the club.”
