Luxury food and drink brand forecasts continued growth for 2020
Speciality food and beverage provider Cartwright & Butler enjoyed a record period of sales in the four weeks leading up to Christmas.
The East Yorkshire-based brand reports its sales and web traffic doubled in December.
Nigel Arnett, national sales manager at Cartwright & Butler, said: “Our outstanding trading performance is testament to the growing demand for quality products. Consumers want more from their food and beverage products than ever before, favouring quality over quantity.
“We’re confident that our exciting plans will enable us to meet our ambitious growth targets for 2020, and we look forward to continuing to provide quality produce and an outstanding service to our customers.”
He said that over Christmas, Cartwright & Butler’s new seasonal biscuit, Spiced Orange & Cranberry Shortbread, sold almost 7,000 units. The shortbread, which required 84kg of cranberries to make, was the company’s most popular seasonal product ever.
Christmas Loaf Cake saw a 156% increase in units sold, generating more than £40,000 in revenue for the brand. Teas and coffees achieved a 31% growth, while demand for savoury biscuits grew by 63%.
The luxury food and beverage brand, which is headquartered at Gilberdyke, also saw a 40% increase in demand for luxury hampers. More than 1,000 units were sold, achieving 155% growth.
In addition to consumer sales, the brand’s corporate gifting service, which offers bespoke gifts tailored for individual brands, has experienced a 55% growth in the last 12 months. Arnett said this was down to partnerships with industry players such as Howdens, European Tour and Norgine.
