Pet food business takes on new manufacturing facility

Pure Pet Food, a West Yorkshire-based, natural pet food subscription business, has taken on a new 14,000 sq ft manufacturing facility at chain bar, Cleckheaton.

The company says this is needed to keep up with increased demand, as it has enjoyed record sales in the past few months.

Growth has included a 100% increase in new customers and a 44% increase in returning customer sales.

Pure partly attributes its success to a rise in pet ownership and growing demand for contactless home delivery.

Mathew Cockroft, co-founder of Pure, said: “As we invest in our own health and wellbeing, it makes sense that we would also invest in our pet’s health too, after all, they’re a member of our family.

“Finding ways to stay fit and healthy over the last few months has been challenging for all of us and ensuring we and our pets eat well has become very important.

“We’re trying to not only provide a healthy pet food option, but also to educate owners on how they can take care of their pet’s health.”

Last year the company secured a £2m investment from NVM Private Equity (NVM).

The firm said the investment would help to accelerate its plans for growth – launching new products, adding to its team and expanding throughout Europe.

Pure Pet Food won the Innovation category at’s 2018 Business Masters Awards