Football club signs (meat) substitute
Meat-free food company Quorn has announced a global partnership with Liverpool FC in order to support the club’s aim to foster greater food sustainability.
The multi-year partnership will see the Yorkshire business become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative.
This is the latest partnership for the company which was founded in 1969 and found recent success for working with Greggs on its vegan sausage roll and KFC on it’s vegan burger.
The partnership will see the food producer collaborate with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on matchdays, while also working with the club’s nutrition team to extend the choice of healthy protein amongst its playing staff.
Gill Riley, marketing director at Quorn, said: “Our partnership with Liverpool FC is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet. We also want to understand the positive impact Quorn’s super-protein can have on elite sports performers, so working with LFC and its world-renowned nutritional experts will be fundamental in the next phase of our sports science research.”
Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: “As a leading provider of sustainable meat-free products in the UK, Quorn will be a key partner in the club’s sustainability efforts. In this case, Quorn will help us provide our supporters with more sustainable food alternatives on matchdays.
“We look forward to providing a platform to help our fans, employees and playing staff make positive contributions to tackling climate change while at the same time considering their health and wellbeing.”
