Deal agreed to acquire web design and app development firm

Leeds-based website and digital marketing agency Ascensor has bought the assets of Bradford web design and app development firm Webposse, along with its associated web hosting firm ClaretMedia LLP, for an undisclosed sum.

The transaction sees Ascensor acquiring the clients, servers and brands from Webposse and ClaretMedia LLP. And the deal will preserve current jobs at Webposse.

Ascensor, which was founded in 2007 by Andrew Firth, says the deal should strengthen its market position as it will add a large number of small firms to its client bank.

The business provides web design and digital marketing to mid corporates and larger SMEs. Its team also offers Application Programming Interface (API) development and app development services.

The acquired firm, Webposse, is a web design and app development business, established in 1999 with more than 70 regional and national clients with active websites, across a number of sectors, including construction, professional services and the legal market.

Its sister firm, Claret Media, provides web hosting services to a broad range of customers.

Firth said: “This is a great acquisition for Ascensor.  It will enable us to extend our reach in our core markets of mid-corporate and larger SME firms.

“We will also be able to develop our services and extend our product offer to fit the profile of our new customers, including Air Websites, which provide a fast and scaleable e-commerce capability to businesses of all sizes.”

Former Webposse owner Steve Bennett will continue with Ascensor on a consultancy basis.  He will support clients and manage a smooth transition.

Bennett said: ‘The deal with Ascensor is a great opportunity for me to continue to support the client bank that I’ve built up over the years.

“The Webposse brand is well established and the acquisition by Ascensor will provide Webposse customers with a range of new services.”

Firth added: “Webposse and ClaretMedia have a raft of impressive clients. We are looking forward to working with Steve to ensure a smooth transition in the first instance.

“There will be no disruption to the current service, and we plan to help our new clients grow through our website, e commerce and digital marketing services.”