Zero alcohol cider brand signs exclusive deal with supermarket giant
North Yorkshire-based Champions Cider has signed an exclusive supply deal with Tesco, with products available in stores and online from September 2020.
Literally created by champions, the alcohol-free cider was forged by a band of former international rugby players.
Champions Cider is headed by Charlie Simpson-Daniel, who saw a gap in the market in low and no alcohol for cider lovers who don’t want the 250 calories and 50g of sugar in an ordinary bottle.
He and his team, which includes his brother, the former England player James Simpson-Daniel and the England Rugby World Cup winner Will Greenwood, created the drink, a zero-alcohol flavoured cider made from British apples, with 50 calories and 11.2g of sugar per bottle.
Charlie Simpson-Daniel said he was delighted with the Tesco deal.
He added: “Champions Cider has been two years in the making and we have been privileged to work very closely with Tesco who have played a key part in our brand’s development and really helped guide us on its presentation.
“We’re launching our Strawberry & Rhubarb flavour which tastes incredible and I think will be a great success.
“I can safely say that outside of the birth of my little boy, pulling on an England shirt for the first time and the first time I met my fiancé, the Tesco team telling me they’d like to offer us an exclusive supply deal was one of the proudest days of my life on this earth.”
Greenwood said: “Tesco have given us a once in a lifetime opportunity to bring Champions to life together.
“The buyers have been incredible to work with and we think with only 50 calories per bottle, Champions Strawberry & Rhubarb Cider is something the Tesco shopper is going to love just as much as we all do.”
The cider comes in 500ml bottles of Strawberry & Rhubarb flavour.
The Upper Poppleton-based company will also be launching a Champions Vitamin Cider and Champions CBD Cider at the end of September.
