Major investment at Land Rover retail property

A £2.4m investment at Farnell Land Rover Bradford has led to a full renovation at the retailer on King’s Road, off Canal Road.

It features an 11-bay technician workshop, MOT bay, display space for 50 approved-used cars, additional customer parking spaces, barista bar, a fully air-conditioned showroom and a dedicated handover area.

Additional electric charging points have also been installed at the retailer to accommodate recently released electric and plug-in hybrid Jaguar Land Rover models including the Range Rover Evoque PHEV.

The retailer, off Canal Road, also has a new senior team to drive business forward in the new look retailer.

John Steele joins as head of business. A motor retail professional with more than 25 years’ experience Steele joined Vertu Motors plc as head of business for Gordon Lamb Chesterfield Land Rover. His role has grown to encompass Farnell Land Rover Bradford.

Simon Davis has been appointed as brand manager. He joined the company five years ago as general sales manager at Farnell Land Rover Nelson.

In 2017 he was named sales manager of the year and has since progressed to his current position at Farnell Land Rover Bradford.

Steele said: “I am pleased that we can now showcase the new Farnell Land Rover Bradford retailer.

“This was a significant investment for the group and has demonstrated confidence in Bradford and it’s economy.

“Farnell Land Rover Bradford is home to some superb luxury cars, and I know our customers will be thrilled with the equally prestigious site.”

Jatinder Singh Aujla, group operations director at Farnell Land Rover, said: “As Bradford is my home town, I am very proud of the new retailer here.

“One of the additional benefits of the refurbishment is that it has created a more spacious environment to better support social distancing measures.

“The site is state-of-the-art, and embodies the luxury, unrivalled experience our customers will receive. I look forward to welcoming customers, new and old, to Farnell Land Rover Bradford.”

Close