Car accessories business launches operation in North America

Bradford-based car accessory brand, Carfume, is set to launch in the US with forecasted sales of about £3m for the current financial year.

On October 5 2020, the premium car fragrance brand will begin operating in the US with fulfilment centres in Salt Lake City and Philadelphia.

The launch into the US will see Carfume provide its car fragrances with shipping and fast delivery across North America.

The new fulfilment centres will create more job roles in America, as well as additional support staff in the UK.

Having been acquired in January 2020, the company’s new ownership has focused on expanding the brand into new territories including the US with a launch scheduled for Australia and New Zealand in January 2021.

The firm’s current sales in the UK, during the busiest trading months, have reached 20,000 units.

James Weller, brand and marketing director, said: “As a British business we’re incredibly proud to be expanding.

“It’s an exciting time for us and our customers – we couldn’t be more grateful for their support, particularly
during a difficult year for people all around the world.”