Life sciences company announces latest overseas products launch
York-based life sciences business, OptiBiotix Health, has released some of its weight management products in Australia and New Zealand.
The listed business has launched meal replacement shakes and bars containing its OptiBiome® proprietary weight management technology under the Optislim® brand with Woolworths, ChemistWarehouse and on OptiPharm Pty Ltd’s online store in these two countries.
It builds on a licence agreement entered into in March 2020 granting OptiPharm exclusive use of the OptiBiome® trademark in Australia, parts of Asia, New Zealand, Middle East, the Gulf States and North America and subsequent extension of terms to include Europe.
OptiPharm is a privately owned Australian company which has been operating for 24 years.
Its flagship brand, Optislim®, is a major Australian weight management brand incorporating shakes, soups and bars.
Garry McDonald, managing director of OptiPharm, said: “We are delighted to announce the release of our Optislim® – Optibiome® range of meal replacement shakes & snack bars.
“Products will be available to Australian consumers from the week commencing 12 October 2020 via the Chemist Warehouse group and the Woolworths supermarket chain.
“Release will follow shortly throughout New Zealand with contracts currently being finalised for a number of regions throughout Asia.
“Essentially, we are revolutionising meal replacements utilising OptiBiome®, the award winning, patented ingredient from OptiBiotix. We look forward to a long and successful association with the OptiBiotix team.”
Dr Fred Narbel, managing director of OptiBiotix’s prebiotics division, said: “We are very pleased to announce the commercial launch of these weight management products containing OptiBiome® under OptiPharm’s Optislim® brand.
“OptiBiotix’s partnership with Australia’s No 1 weight management brand combined with the retailers’ distribution network allows the company to access a wide base of customers in Australia and New Zealand and provide them with a scientifically proven and award-winning ingredient to help them achieve their weight loss.
“This first commercial step with OptiPharm highlights the strength of the relationship between the two companies and we look forward to future commercial launches beyond Australia and New Zealand.”
