Agency round-up: The SEO Works; Jaywing; MacComms; and more

Digital agency The SEO Works has been chosen to manage the organic search strategy for CBD brand fourfivecbd, co-founded by international rugby union players George Kruis and Dominic Day.

The Sheffield-based agency will be responsible for delivering organic growth and a SEO strategy that helps cement fourfivecbd’s mission to make its CBD oils, capsules, drinks and topicals the market leading premium brand for professional athletes and other people with an active lifestyle.

As well as the CBD website, The SEO Works has also been appointed to launch and promote its new fourfivenutrition website, specialising in the multivitamin market.

Kruis said: “We’re excited to see what The SEO Works can deliver having put together impressive proposals for both campaigns.

“Working with a team that is passionate about our brand and its potential was paramount in our decision.”

Alex Hill, director at The SEO Works, added: “It’s a fabulous opportunity for us to work with such an exciting brand, with so much more to achieve — so naturally, we’re very excited to work with George Kruis and Dom Day and their team.

“At the centre of their ethos is the pursuit of making CBD widely available, whilst increasing the awareness of its use in both amateur and professional sport, and dispelling any myths around safe use and its impact.

“We look forward to enjoying the future successes we’ll share with the fourfivecbd team.”

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Studio.co.uk, one of the largest multi-channel retail businesses in the UK, has appointed Sheffield-based integrated data agency, Jaywing, as its Marketing Measurement and Effectiveness partner.

The value retailer, which serves around 2.2 million customers a year through direct marketing and online channels, approached Jaywing as part of its ambitious digital transformation plan.

The partnership will provide Studio with a single, objective view of marketing activity and campaign performance across all channels including digital, CRM, print and TV, including.

Jaywing’s data science, technology and digital marketing experts will work with the brand to help it determine the overall impact of its activity, optimising both marketing strategy and investment decisions.

Ed Child, head of enterprise data, at Studio.co.uk, said: “A key objective for our business is to elevate our approach to measurement, giving us a greater level of accuracy in understanding marketing performance when making significant investment decisions.

“Jaywing will be a critical partner to help us drive data informed decisions with our media spend to gain an impartial, objective and transparent view of marketing effectiveness.”

Catherine Kelly, director of performance & Media Science at Jaywing, said: “We are delighted to be working with Studio.

“We understand that businesses spend large sums of money across the whole marketing mix, but rarely see the full view of how effective each channel is or how they amplify each other.

“Through our integrated econometrics and attribution modelling solution, powered by our proprietary technology, we will help Studio ensure consistent, effective and efficient use of spend and a unified 360-degree view of marketing performance.”

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A PR agency is celebrating two new tech and manufacturing client wins.

The latest wins for Leeds-based MacComms include online specialists RapidSpike and Lancashire manufacturing group Baldwin Engineering Holdings Group.

RapidSpike has invested in the PR agency to support its continued growth having received £1m worth of investment from Prateura Group in September.

MacComms is responsible for raising the profile and credibility of the young business which specialises in performance and security management of e-commerce businesses across the globe.

Pendle-based Baldwin Engineering Holdings Group has also appointed MacComms to accelerate the growth of its three global businesses: CFE Lighting Ltd, Sugden Ltd and Baldwin Technical Services.

MacComms, formed in April 2015 by multi-award-winning businesswoman Ellie MacDonald, has helped hundreds of owner-managed firms to secure publicity and award wins, with a particular expertise in supporting tech and manufacturing businesses.

MacDonald said: “I’m really proud to have added RapidSpike and Baldwin Engineering Holdings Group to our portfolio of impressive entrepreneurial firms to support them with their ambitious growth plans.

“Whilst 2020 has been the strangest year since I started MacComms, businesses have a great opportunity to get in front of a captive audience.

“People are online and reading news articles more than ever and we have been able to thrive from these businesses who continue to see the value of PR.”

CEO of RapidSpike, Gav Winter, said: “We are excited to have partnered with MacComms to help us reach and support the vast amount of businesses trading more than ever online.

“With the growth of online trading, e-commerce businesses need to be extra vigilant and ensure their website performance and security is priority which is where we come in.”

Chris Baldwin, managing director of Baldwin Engineering Holdings Group, added: “Partnering with MacComms has already shown to be a great success as we’ve had fantastic coverage for CFE Lighting Ltd within a very short space of time.

“We’ve worked hard to create great opportunities within the group in unpredictable times and are looking forward working with MacComms to ensure these opportunities and the team behind them receive the credibility and publicity they deserve.”

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Brighouse-based communications agency Faith PR has been appointed by Tom Maxwell, CEO and managing partner of automotive business Twisted-USA Group, to help raise his profile regionally and nationally.

Faith PR will handle the 25-year old businessman’s personal PR activity to increase his public profile as well as driving brand awareness of the companies he heads within the Group – Twisted US, Twisted Middle East, and Twisted EV.

Maxwell acquired the brand licenses from Twisted founder Charles Fawcett for North America, the Middle East, and electrical vehicles globally in April this year, after securing a seven-figure investment to build on the international following of the Twisted brand and increase its global sales of modified Land Rover Defenders.

Prior to this he was director of Twisted’s US operations. Since launching Twisted-USA Group as an independent company six months ago with just one other employee, the enterprise now boasts over 30 staff.

To date, the business has achieved over $3m in sales and is on target to do over $7.5m in its first 12 months.

Maxwell said: “I’m excited to start working with the Faith PR team. I have seen the results they deliver for clients, both here in Yorkshire and on a national and international scale and I am impressed.

“Having worked with Twisted for several years, their understanding of the brand and the motoring industry paired with their knowledge of the media is invaluable.”

Founder and managing director of Faith PR, Stefanie Hopkins, said: “This a fantastic win for Faith PR, Tom is an ambitious individual and, coupled with our expertise in both traditional and digital PR, I’m sure this will be a winning partnership.

“The team is excited to be working with such an innovative brand and can’t wait to get stuck in helping to raise Tom’s personal profile and that of the Twisted brand.”