Hatch makes a splash with new client win

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Leeds headquartered PR, social and activation agency, Hatch, has been appointed by the North Yorkshire Water Park to deliver its PR, social media and wider marketing strategy on a retained basis for 2021.

The activity will focus initially on a PR campaign to support the announcement of the multi-million pound investment plans in the North Yorkshire Water Park which is located just east of Wykeham part of the Dawnay Estates.

The destination launched to the public in 2017 with its Aquapark, dedicated to providing families, holidaymakers and water sports enthusiasts alike with a day out, or activity session, to remember.

With a proven track record within the sport and leisure sector and experience working on the Rugby League World Cup 2021 and Sportsbreaks.com they were described as the “perfect match” for the water park.

The campaign plans include a full launch and summer activations to celebrate some exciting new features, including a wakeboarding line, a much improved café and much more.

Jason Madeley, director at Hatch, said: “We are delighted to be working with the team at North Yorkshire Water Park at such an exciting time for them. The investment in the estate is incredible and we can’t wait to help support them as they relaunch this summer with brand new activities and offerings for its visitors.”

David Steel, chief executive of Dawnay Estates, said: “It’s an extremely exciting time for the North Yorkshire Water Park as we invest in these new state-of-the-art facilities and prepare for a fantastic and busy year ahead. With this in mind, we felt like Hatch were the perfect match to help us promote the Park and the new offerings available.”