Agency roundup: Fablr; Face Facts; SEO Travel
Following a series of new business wins, digital agency Fablr has expanded its team.
The appointment of Sean Keegan as a new project manager and the promotion of senior project manager Chris Bennett, is just one part of the agency’s considerable growth plans for the year and Fablr plans on continuing to expand its team throughout 2021.
Geoff Bretherick, creative director at Fablr, said: “It is difficult to grow a team at the best of times, but especially during a pandemic. In this instance we were lucky to find Sean who has the ability to work well with our team and clients, and the passion to match.
Philip Bennison, technical director added, “Since starting at Fablr, Chris’ role has broadened considerably. He has proven his ability to manage social campaigns, day-to-day operations and client relationships, so we’re delighted to be able offer him a well-deserved promotion.”
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Face Facts market research agency based in Headingley Leeds is celebrating after securing RAS Recruiter Accreditation.
The Recruiter Accreditation Scheme (RAS) has been developed by the Market Research Society (MRS) and the Association for Qualitative Research (AQR) to raise the profile and status of recruiters, by devising a training and accreditation scheme that recognises the knowledge, skills, and competence of professional recruiters.
One of only twelve companies in the UK to receive the external accreditation, Face Facts is proud to add another accreditation to its growing list of accolades.
Julie Gaughan, joint owner of Face Facts said, “As a business we are very proud to join the elite list of companies to have achieved this accreditation. Face Facts works hard to stand out from the crowd and achieving RAS serves to raise our profile within the sector by recognising our competence as a professional recruiter.”
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Specialist marketing agency SEO Travel has announced it will be giving away 100% of its profit to charity from all future activity.
The news comes as the digital marketing experts celebrate 10 years in business, and plan ahead for the future, with a goal to donate £1m to charity over the next ten years.
The Ilkley-based company will now be giving away 100% of its annual profit to educational charities both locally and around the world.
The pandemic over the past year has brought struggles for many businesses, but in spite of these obstacles, it has been the catalyst for this change of direction for SEO Travel.
Tom McLoughlin, founder of SEO Travel
Speaking of the mission and how this move has been prompted by the challenges of the past year Tom McLoughlin, founder of SEO Travel said: “As we came out of the fog at the end of 2020 I did the same thing as so many people have. I reassessed. I looked at what we were doing and what we were trying to achieve. And when I asked myself these big questions, I didn’t really have any answers. So I set off looking for them.
“I never thought I’d be someone to change the world (and I still don’t). But I’ve decided it’s time to try and at least polish a bit of it around the edges and see where that leads. To do that we’ve decided to give away all of the profit SEO Travel makes from this moment forward. That is 100%. All of it.”
SEO Travel will start by supporting two charities – Moving Mountains and Zarach.
Moving Mountains is a social enterprise working with disadvantaged children in Kenya, Nepal and Tanzania. SEO Travel’s donations will be utilised towards educational activity including building schools, funding teachers and support for children throughout the education system.
Zarach is based in Yorkshire, and it promotes the ‘every head a bed’ cause. Bed poverty is a huge issue in the UK, and Zarach aims to wipe this out by providing beds for underprivileged children, so when they come to school they are ready to learn and succeed.
As part of its mission to enable learning around the world and inspire learning locally, SEO Travel will be donating its time and expertise as well as its profit.
McLoughlin adds: “The 25 year old who had no particular goals or aspirations has become a 35 year old who recognises the opportunities he’s been given and the obligation to do more with them.
“In light of the Covid pandemic I realised that growing a business for the sake of it wasn’t enough. To make the struggles of 2020 worth it, we needed to do something different and something bigger. Education and learning would become our mission.”
Speaking honestly, he points out that the benefits of giving away 100% of profit to charity are twofold – not only can the company support good causes and make a positive impact, but they will also benefit as a business too. He notes: “I feel obligated to highlight this isn’t a selfless act. My belief is that this approach will help us bring on more clients, which in turn will help us grow into a better team with a wider offering that achieves better results for those clients.
“And as a result, more clients will want to join that will make us a more stable business. All the while ‘profits’ increase, which we promptly give away to our chosen charities in their totality and help them do even more fantastic work.”
