Distillery celebrates Yorkshire with new carbon cutting collaboration
Award winning distillery York Gin has launched a brand new range of bottles in a rebrand that shows the power of Yorkshire collaboration and massively cuts its carbon footprint.
The company’s new bespoke bottles weigh 40% less than the originals, and travel 20 just rather than 600 from the previous manufacturer in France.
The bottles – made by Leeds-based, sustainable bottle manufacturer Allied Glass – are made from 90% recycled glass and are 100% plastic free, with paper tamper seals and wood and cork stoppers.
The new labels are also Yorkshire made by Bradford specialist printers, The Label Makers.This is the latest sustainable move by York Gin whose mission statement includes a commitment to using local materials wherever possible. It already uses neutral spirit made in North Yorkshire from grain grown wholly on Yorkshire farms, Yorkshire water in the dilution process and now the packaging too is made in God’s own county from sustainable sources.
Harry Cooke, York Gin co-founder and master distiller, said: “We’ve made a major investment in our bottles to make them more appealing, easier to hold and pour – and far more environmentally friendly.
“As they’re made in Yorkshire, they have far fewer miles to travel than when they were manufactured in France. And they contain significantly less glass than our previous bottles. Both are huge leaps forward for reducing our carbon footprint. We are absolutely delighted with their look and feel – and they are so much greener!”
The new designs less angular shape, lighter weight and embossed pattern of York’s historic city walls, together with labels inspired by 18th Century gin makers create a decidedly archaic feel, linking with the distiller’s motto of ‘History in the Tasting’.