Food and drink business launches with opening of fine wine shop

Reuben & Grey, a new Yorkshire retail brand, is welcoming customers to its first fine wine shop, located in the Old Town Hall in Market Square, Knaresborough.

The business plans to quickly open a chain of wine shops and high-end delicatessens across the region.

Featuring hundreds of wines from around the world, including an extensive choice of natural and organic wines and English wines, as well as local beers, gins, rums and whiskies, Reuben & Grey is the brainchild of hospitality and wine specialist Luke Morland.

Knaresborough born and bred, Morland is well-known locally having spent time front-of-house management at Goldsborough Hall and running the Bay Horse gastropub for the last five years.

The business also intends to open a complementary delicatessen in the next couple of months and is searching for suitable premises in Knaresborough, Harrogate and beyond.

The Reuben & Grey deli will provide a huge selection of luxury produce, including many sourced from local artisan suppliers.

Morland added: “Over the last year, we’ve seen a real shift in the way people shop and eat. While the high street has suffered from the rise in online retail, consumers are also shopping more intelligently and wisely – they want to know the story behind what they buy.

“They are now concerned with picking items correctly and ensuring they have been locally sourced, and we want to be a vehicle to enable them to do this.

“Our plan is that the Reuben & Grey name will be synonymous with the best of local, ethically-produced food and drink.

“We will be showcasing Yorkshire artisan suppliers both through our fine wine store and, later, through our gourmet deli, and we believe that there is real public support for an initiative like this where people can have a personal connection with produce while also supporting local businesses.”

Reuben & Grey is offering online ordering for collection or delivery via a liveried three-wheeled Piaggio Ape classic van.

Morland said: “We are fortunate that Yorkshire has become a centre of excellence for artisan food and gin producers and we want to celebrate this by offering well-sourced, well-displayed products which customers can have fun choosing and enjoying at home.

“People seem to have re-discovered their love of fine food and wine over the last year, and we are looking forward to helping them to continue that journey.”