Product development company secures three quarters of a million pound investment

L-R Bart Simpson (AME), Maurice Disasi (Mercia), Ian Jones (AME), Paul Howell (AME), Rich Proctor (AME), Mike Kneafsey (AME).

A Sheffield company that designs products for many leading consumer brands has raised £750,000 from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF).

AME Group currently is one of the UK’s leading independent product development consultancies, working with many high-profile brands including Jaguar, Hornby Railways, Vax, Smith & Nephew medical equipment, Harris Brushes and B&Q Performance power tools. Following the investment the firm plans to create ten jobs and invest in new equipment to support its growth.

Over recent years, the firm has seen a growing demand for its rapid prototyping service, ranging from the creation of one-off models for testing purposes to small-batch production of high-value products such as marine components and medical equipment. As a result of the investment it plans to expand its range of 3D print and low-volume production equipment at its base at the former Dinnington Colliery.

Founder Ian Jones, who is now the company’s finance director, said: “Technologies such as 3D printing have opened up new possibilities in product development and testing. As a result, the rapid prototyping market is expanding year on year. This funding will allow the company to benefit from the post-Covid ‘bounce’ and the longer-term growth in demand.”

Maurice Disasi of Mercia added: “AME has performed strongly since its inception and established itself as one of the leaders in its field. As the company embarks on a new period of growth, this funding will enable it to take advantage of the exciting opportunities in the rapid prototyping market, widen its customer base and develop its own branded products.”

Sean Hutchinson of British Business Bank said: “AME is a growing Northern business working with a strong portfolio of respected brands across a range of sectors. NPIF is proud to play a part in helping businesses like AME reach the next stage in their growth journey. By investing in ambitious successful companies, we are helping to create new jobs, safeguard others and support regional economic growth allowing business communities to fulfill their potential.”

Lucy Holroyd of Schofield Sweeney provided legal advice to AME on the investment. Caroline Walker and Gareth Saynor of CMS provided legal advice to Mercia.

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