Urban playground operator to launch its latest attraction

X The Business Desk

Register for free to receive latest news stories direct to your inbox

Register

Jump Inc, an urban playground operator, is coming to Beverley’s Flemingate centre.

Owner Futures Leisure Limited is to open its sixth inflatable play park at the East Yorkshire retail and leisure destination, with plans to invest £300,000 to rapidly expand the attraction.

Futures Leisure Limited operates Jump Inc-branded indoor urban playgrounds in Sheffield, Rotherham, Leeds and Lincoln, as well as a Rebound Revolution centre in Bicester, Oxfordshire.

The sites provide a playground for adults, teenagers and children offering “spring-loaded” fun and exercise with trampolines, ninja obstacle courses, giant airbags, tumble tracks, parkour ramps, slam dunk lanes and interactive walls.

Jump Inc is now taking over a 14,000 sq ft unit, currently occupied by Inflata Nation, from 5 September.

The Jump Inc team and contractors will then rebrand the venue and carry out various upgrades, including changes to the interior design, customer service and café menu, as well as the addition of new sessions and special offers.

Jump Inc will also establish a new bookings page for the venue before it relaunches under the new ownership on 13 September and will then be open seven days a week, with all existing staff being retained.

Later this autumn Jump Inc plans to expand into an adjoining unit at Flemingate and introduce additional activities, including a ninja zone, trampoline zone, multi-level soft play and zip lines.

Once this expansion is complete, the combined unit will provide 18,000 sq ft of activities and become the first venue of its kind in East Yorkshire.

Emma Towse-Bertram, head of marketing at Jump Inc, said: “We’re really looking forward to putting our own stamp on things.

“Every Jump Inc park is totally unique, offering a range of entertainment under one roof, from air bags, to wipe out, walk the wall, performance trampoline beds, inflatable slides, ninja, and, now, soft play.

“We’re super-excited to expand into East Yorkshire and we have some really fantastic plans ahead.

“One of our priorities is to improve engagement with the other businesses at Flemingate and work with the local community to build stronger partnerships and excitement around the brand.”

The arrival of Jump Inc will be the latest in a series of openings and investments at the retail and leisure destination.

It follows the opening earlier this month at Flemingate of a new concept sportswear and fashion store bringing Sports Direct and streetwear brand USC together under one roof.

A One Stop convenience store and Vintage & Co hair salon have also opened in recent months.

David Donkin, property director of Hull-based Wykeland Group, developer and owner of Flemingate, said: “We’re delighted to welcome Jump Inc to Flemingate and bring another growing brand to the centre.

“This is a very exciting new investment, including a significant expansion that will offer new, healthy and fun activities for adults and children to enjoy.

“We’ve worked with Jump Inc and Inflata Nation to ensure a smooth transition and we’re pleased that all the existing staff will transfer to the new operator.”

Close