Acquisitive digital marketing agency takes over SEO specialist

Leeds-based digital marketing agency, Ascensor, has revealed its fourth M&A deal in 15 months, acquiring the assets of Green Gecko Digital, which specialises in search engine optimisation (SEO).

The deal, which is for an undisclosed sum, means Ascensor will secure Green Gecko Digital clients, and includes the recruitment of two GGD employees.

Ascensor MD, Andrew Firth, said: “We’re so pleased to have agreed terms for this acquisition. Our marketing retainers are growing exponentially, and quality SEO is in high demand.

“The deal not only brings new client retainers, but also two experienced SEO executives who will bring our SEO team to five, adding more capacity for our growing client list.

“Green Gecko Digital was established in 2018 under the ownership of Marco Sarussi, who is now pursuing other business interests.

Andrew Firth

“The firm has grown successfully and is regarded as a leading player in SEO. Their website has ranked at number one for the key search phrase ‘SEO Leeds’ and many other key SEO search terms for over two years.”

Ascensor’s acquisition will include the recruitment of SEO executives Louise Newton and Ben Schofield.

The deal is Ascensor’s fourth asset and client purchase in 15 months, and its second in the space of just two months.

The agency recently purchased Blue Mantis and in 2020 bought web design and app development business Webposse, and web hosting firm ClaretMedia LLP.

Firth added: “Our purchase of Green Gecko Digital assets and clients marks a further milestone in the strategic growth of Ascensor. It will strengthen our existing SEO team and add to our broad client list.

“We adopt a data driven approach to marketing and website development, which is delivering exceptional returns for our clients.

“It’s important that we continue to recruit experienced team members to ensure we maintain our highest quality standards.”

Established in 2007, Ascensor saw its turnover improve by more than 50% in 2020 as well as 2019. Its target for 2021 is £3m. The purchase of Green Gecko Digital takes the team at Ascensor to 38 with other roles also being advertised.