Four Yorkshire representatives join Creative UK Group’s council

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The Creative UK Group has today appointed new members of its UK Council, following an open call for applications earlier in 2021, with four leading figures from Yorkshire and the Humber making the cut.

With members drawn from across each UK nation and region, as well as the full spectrum of creative sub-sectors, the UK Council plays a vital role in determining and shaping the Creative UK Group’s impact priorities, steering policy positions and sharing crucial insights from across industry and the UK.

Syima Aslam

Yorkshire and the Humber’s dynamic creative sector will be represented by the chief executive of Bradford Literature Festival, Syima Aslam, alongside Sarah Dear, the managing director of brand and design agency Born Ugly which was formerly knwon as Elmwood Leeds and a founding studio of the world leading brand design agency Elmwood before a demerger in March.

Jo Verrent

The region’s contingent of UK Council members also features Jim Farmery, the director of development at Backstage Academy in Wakefield who is managing the delivery of a new £7m innovation centre XPLOR. He is also joined by Jo Verrent, senior producer at Unlimited with overall strategic responsibility for the arts commissioning programme.

Caroline Norbury MBE, CEO, Creative UK Group, said: “We are very excited to announce the newly appointed members of our UK Council, whose breadth of experience and expertise will be enormously valuable in driving our mission to ensure the best possible conditions for the growth and success of the creative industries. Representing freelancers, practitioners and businesses both big and small, they reflect the diversity and creativity that is central to what makes our sector thrive.”

The UK Council members are appointed for a term of two years, convening three times a year to champion and share the priorities, concerns, opportunities and ideas of their creative communities.