Agency roundup: Scriba PR; The Lucre Group; Engage; and more

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Scriba PR has been appointed as communications partner for broadband provider, Be Fibre, to deliver an ambitious, strategic media brief.

Following the news that the full-fibre internet service provider gained access to £100m of private investment funding, the firm has partnered with the Huddersfield-based PR agency to help support its mission to deliver hypersonic broadband access to 1,000,000 premises, over the next six years.

Hired on a retained basis for the next 12 months, Scriba’s work will include profile raising for the brand and key spokespeople, via thought-leadership editorials and speaking opportunities, as well as consumer-facing communications from a national to a hyperlocal level.

Scriba will also act as the press office for the business.

Katie Mallinson, Scriba managing director, said: We have almost a decade of experience within the technology and telecommunications sectors.

“We’re excited to leverage this to help Be Fibre bring the UK up to speed, quite literally, in terms of full-fibre connectivity.”

Be Fibre hopes to create up to 500 jobs by the end of 2022 alone.

The company’s chief communications and marketing officer, Rob Andrews, said: “Broadband is an extremely competitive market where messages can sometimes be highly confusing.

“We will be relying on Scriba PR to help us cut through the noise and jargon of a crowded marketplace, so consumers are empowered to make better broadband choices.

“There’s a B2B element to our brief too, as we raise the authoritative voice of our sister brand – alternative network provider Digital Infrastructure.”

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Tamarind Wilson-Flint

Cauldron Foods, a British plant based food brand, has appointed The Lucre Group to support its UK PR strategy.

The win adds to a range of clients among the Leeds-based agency’s growing Food & Drink division, examples of which include Stonegate Pub Company, Distill Ventures and The Dalmore.

Headquartered in Stokesley, North Yorkshire, Cauldron Foods offers a variety of vegan and vegetarian products.

The Lucre Group was briefed to deliver creative ideas to announce the fact that, as of January 2022, Cauldron Foods has 100% carbon neutral certification across its full range of products.

Tamarind Wilson-Flint, director of the agency, said: “Plant based is increasingly on people’s radars and as a result, the market has become more and more cluttered.

“Our campaign concept is one unique to Cauldron Foods and all about communicating their journey from plant based products to planet based products.

“A perfect alignment with their entire range being certified as carbon neutral and a truly authentic way to ensure it is their name on everyone’s lips.”

Tom Lindley, business unit head at Cauldron Foods, added: “We’re always striving to improve the impact we have on our planet and the launch of our new Korean Bites sees us move our products into the Carbon Neutral space for the first time.

“We wanted to ensure consumers were aware of this fantastic development in our journey and were incredibly impressed by the strategic and creative approach pitched by The Lucre Group.”

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A supplier of world foods, Grace Foods UK, is celebrating its 100-year heritage with the appointment of a roster of agencies to support its ambitious growth plans.

Leeds-based digital agency, Engage, has been hired to redevelop the company’s website, and coordinate social media and paid social activation to grow the customer base.

Loudbird PR has been selected to handle the UK PR for the umbrella company and its brands. And brand activation agency Circle will create and coordinate numerous campaigns across multiple channels.

The digital marketing and PR strategy encompasses the umbrella company and its brands Grace, Nurishment, Encona, and Dunn’s River.

Irie Eats, a new mainstream Caribbean brand proposition is also to be included.

Vandu Patel, marketing manager at Grace Foods UK, said: “We’re very proud of our heritage, which sets us apart from any other provider of Caribbean food products, and next year is a huge year for the company, as we celebrate 100 years of Grace and 60 years of Jamaican Independence too.

“We’re really pleased to appoint these impressive agencies to support us in demystifying Caribbean cuisine.”

Dom Mernock, director at Engage, said: “It’s extremely exciting to be appointed by a global brand like Grace Foods. It’s a huge scope of work, yet this comes with significant opportunities.”

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Creative agency Rise at Seven, founded by Carrie Rose and Stephen Kenwright in 2019, has appointed former Reprise SEO director, Tasha Amponsah-Antwito, to head its SEO team.

She joins with a wealth of experience across web search, eCommerce, and video search with omnichannel.

Having been in the industry for almost nine years, she has worked with over 20 fashion, beauty, and travel brands, global superbrands such as Gucci and Ralph Lauren as well as leading the Global SEO team for LEGO.

Her experience has given her valuable insights into the nuances of retail and e-commerce concerning SEO, with her role at Rise at Seven now focusing on the development and execution of global strategies.

The hire comes after Rise at Seven’s announcement that it plans to launch a New York city office after setting up in Sheffield, Manchester, and London.

The agency currently has 102 members of staff and is looking to hire senior positions across the UK and US; including US digital PR manager and content manager.

Richard Lawrence, the company’s technical director, said: “With experience in search across multiple platforms, Tasha brings a huge amount of value to the SEO team and we are really excited to have her on board.

“From app store and YouTube optimisation to gaining search visibility on marketplaces such as Amazon, she has broad expertise that will be integral to further building on Rise’s ‘search everywhere’ approach in 2022.”

Amponsah-Antwi said: “I’ve been researching and talking about how as SEOs we need to be building strategies beyond just the website and traditional search, and take into consideration other platforms and how this influences a user’s search journey.

“I feel like Rise is the perfect place for this forward way of thinking and committed to being the first to implement new SEO strategies in the industry.”

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