Land Rover Defender specialist expands operations in the Middle East
Twisted Automotive has taken the next step in expanding operations in the Middle East, with the opening of a new assembly workshop in Dubai, United Arab Emirates.
The Twisted USA-LLC Group division of North Yorkshire-based Twisted Automotive, was launched by entrepreneur and CEO Tom Maxwell in April 2020 and owns the licenses for Twisted North America, Twisted Middle East and Twisted EV.
Maxwell has overseen the brand in establishing a foothold in North America as well as the Middle East, with growing interest in the market resulting in the latest 3,000 sq ft workshop opening near the main highway in Dubai allowing the business to scale up manufacturing significantly.
The site will facilitate a variety of different Twisted services, including servicing, modifications and full builds of the classic Land Rover Defender vehicle, with plans to open a consumer facing retail space both within the luxurious Dubai Mall and an additional location in Abu Dhabi in future.
Twisted Middle East currently has a team of five, led by general manager, Jeremy Green, who joined the company with a background in investment and extensive leadership experience working for firms with OEM, ICE and EV holdings.
Maxwell, said: “It’s been fantastic to see demand and interest grow in the Middle East. The Twisted brand has certainly made its mark and we are delighted with the level of performance to date.
“We have a great team based in Dubai and the newest workshop will enable them to scale up operations and continue offering the very best services for current and prospective customers, extending the legacy of the Land Rover Defender worldwide.
“I’m proud of the resilience the team has shown to negate the challenges of the ongoing pandemic to keep putting Twisted on the map in the Middle East, and I’m excited to see what we can achieve in 2022.”
