Meat supplier serves up luxury listings
Farmison & Co, a sustainable online meat retailer, has won its first supply deals with London stores Selfridges and Fortnum & Mason.
Ripon-based Farmison, which works with more than 40 hand-picked farms across Yorkshire, has struck a deal to supply the stores with its new Saucepan Ready range.
It comes after Inverleith LLP, an Edinburgh-based specialist consumer brand investor, acquired a majority stake in the business, so it could press ahead with ambitious expansion plans.
This latest move continues Farmison & Co’s ambition to fly the flag for family farms and heritage cattle breeds.
Its Saucepan Ready range features menus created by the company’s Michelin-starred executive chef Jeff Baker and uses recipes based on dishes from close to home and further afield.
The range going into Selfridges and Fortnum & Mason includes Thai green curry, tikka masala, lamb hotpot, chilli con carne, beef in black bean sauce and sweet and sour pork.
Business founder and chief executive, John Pallagi, said: “It’s a real feather in our cap to get Saucepan Ready listed with these two such iconic British retailers – it’s also recognition of the superb quality of the heritage breed meat our farmers supply.
“Many of our existing customers buy cuts of meat from us, but we have a growing following who love the convenience of our Saucepan Ready dishes and we know shoppers in Selfridges and Fortnum & Mason will appreciate being able to pick-up high-quality meals when they’re in store.”
Baker, who has cooked for the Queen and President Barack Obama, added: “The joy of these dishes is that they are so versatile and with a few simple additions you can have a luxurious meal ready in a few minutes.”
As well as the Saucepan Ready dishes, Selfridges and Fortnum & Mason are stocking Farmison & Co’s beef dripping, made from grass-fed animals, and chicken schmaltz from Yorkshire-reared free-range birds.