Manufacturer strikes £20m deal with home improvements business

Wakefield-based manufacturer, Conservatory Outlet, has signed one of the largest deals in its history today after it extended its long-term partnership with a West Midlands home improvement specialist.

The Yorkshire firm put pen to paper on a new five-year contract with 5 Star Windows, which is worth an estimated £20m between now and 2027.

This will see it continue to produce and supply its range of windows, doors, home extensions and conservatory products to the company’s showrooms in Kidderminster and Worcester.

The deal, signed on the 10th anniversary of the two businesses working together, provides 5 Star Windows with security of supply as it looks to maximise what is proving to be the busiest year in its history with sales due to hit £12m in 2022.

It also ensures exclusive access to Conservatory Outlet’s products, including its UPVC Extreme, Envisage Flush and Eclipse range of aluminium windows.

Greg Kane, CEO of Conservatory Outlet, said: “This is a landmark deal for our business and one that underlines how important the power of the network is to companies like 5 Star Windows.

“We have been working together for over ten years now and, despite lots of challenges, we have both grown significantly, mainly because we share the same values around innovating our sector in terms of design, products and service.

“What this means for the customer is that they receive the best possible service when making home improvements and this partnership is great news for people in the Black Country, Kidderminster and Worcestershire.”

Richard Manser, managing director at 5 Star Windows, added: “Both businesses share the same ethos, so it made perfect sense to extend our involvement in the 27-strong Conservatory Outlet network of retailers for a further five years.

“We need a supplier that delivers products right first time and has the same appetite for growth that we do, especially seeing we have set ourselves the target of hitting £15m sales by 2024.

“The manufacturing support is excellent, but there is a lot more to the relationship than that. We regularly get to take part in training events, share best practice with other members and have access to the best marketing department in the industry.”