‘Transformed’ security business poised to capitalise on funding support

A Doncaster business security specialist is plotting future growth after securing support from the South Yorkshire Business Productivity Programme.

OLS Limited aims to double its workforce from 15 members of staff to 30 within the next three years after the match-funded grant programme helped it revolutionise its sales processes.

Headquartered at Avro Park, OLS Limited provides access control, CCTV systems and security integrations.

When Covid-19 forced many businesses to encourage members of staff to work from home, company founder Ollie Law saw demand for his services boom as businesses sought to keep their unoccupied premises safe.

Despite receiving a healthy number of orders, Law was shocked to discover his website failed to generate a single new business lead.

He realised the sales processes his company had relied on for many years were no longer fit for purpose, so reached out to Business Doncaster for advice.

Working with key account manager Sharon Finch, the company implemented new measures to improve its sales processes. Law decided to apply for a Business Productivity Grant – a match funded grant designed to help businesses based in South Yorkshire overcome barriers to growth.

Ollie Law

With funding in place, OLS hired a local marketing company, which redesigned the company’s website, while Law and his management team took steps to track the sales journey of their customers.

Since completing the work, OLS has seen orders boom. It has achieved record growth in the UK, as well as expanding its client base  in Germany, Belgium, Spain and the Republic of Ireland. The company has recently seen its turnover hit the £1m milestone.

Law said: “The funding we’ve received has transformed our business. It’s only been a few weeks since we launched our new website, but it’s already generated more orders in the time it’s been live than our previous site did in a decade.

“The support we’ve received has enabled us to focus upon scaling up our business further, and we’re confident the measures we’ve put in place will help us to lay the foundations for significant future growth, enabling us to create new skilled jobs, both in Doncaster and across the UK.”

Finch added: “OLS has come a long way over the past decade, and despite enjoying year-on-year growth since the company was founded, Oliver knew that for the business to continue growing, it was vital to spend time looking at the barriers to growth.

“The Business Productivity Grant has helped them to access specialist support to upgrade their web presence by investing in a marketing team, which is already reaping dividends in terms of business growth.

“The success OLS has achieved isn’t just great news for the business, it’s great news for Doncaster and South Yorkshire.”

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