Luxury confectioners goes green with funding support
A Leeds-based luxury confectionery business is going green, with support from HSBC UK.
The Marshmallowist, a gourmet producer and retailer of boutique marshmallows, has secured a five-figure funding package from HSBC UK’s Green SME fund to make the move to 100% biodegradable packaging for all of its products.
As well as being biodegradable, the new Marshmallowist packaging from Simply Cartons is made from sustainable materials that are FSC approved and food-grade safe.
The ‘enviracoat’ barrier coating will replace the plastic laminate in the Marshmallowist’s product packaging.
The HSBC UK supported transaction will enable the Marshmallowist to continue supplying its customers across the UK using fully recyclable packaging.
Oonagh Simms, owner of the the business, said: “Having a sustainable business means the world to us. We made this change to 100% biodegradable packaging to reflect our values and practices.
“We thank HSBC UK for enabling us to achieve our vision to keep growing the Marshmallowist with sustainability and high-quality products at our core.”
Jenni Adams, UK deputy head & south regional director for small business banking HSBC UK, added: “It’s fantastic to support the Marshmallowist with its next steps in sustainability.
“The business has built a strong following in recent years, with many devotees of its products sharing a concern for the environment. This move to sustainable packaging will ensure that customers can continue to purchase high quality products responsibly for many years to come.”
The Marshmallowist was started over 10 years ago on a market stall on Portobello Road, London.
It has since moved to Leeds and grown into a producer of luxury marshmallow and chocolate confectionery products, supplying high quality stockists including Harrods, Fortnum & Mason and Selfridges.