Brewery bags major supermarket deals
Brew York has signed a contract with supermarket giant Waitrose, which will see its beers stocked at 267 stores.
Two Brew York beers will appear on the shelves at Waitrose – Tonkoko, a silky-smooth milk stout made with Tonka beans, hand-toasted coconut, Madagascan vanilla and Belgian sourced cacao nibs, and Juice Forsyth, a tropical fruit IPA.
Both beers are best sellers from the six-year-old brewery.
Meanwhile, 50 Tesco stores across Yorkshire are also set to stock Juice Forsyth and an alcohol free Gweilo collaboration beer, Lo Rider, from October.
The new contracts further build on previous and recent supermarket successes. In May 238 Sainsburys stores started to stock Tonkoko in the first ever permanent listings with the brand for Brew York.
Prior to that supermarket deals were already in place with both Morrisons and ASDA.
Brew York was founded in 2016, starting out at Walmgate in York. In 2021 a significant expansion move resulted in the start of brewing at a new £2m production facility at Handley Park in Osbaldwick.
Co-founder and managing director, Wayne Smith said: “It’s a great feeling, seeing our beers – beers we are incredibly proud of – sitting on the shelves of these major supermarkets. It’s been a whirlwind six-and-a-half years since we began. We continue to learn and evolve all the time as we aim to keep innovating, and ultimately, we want to try and get the tastiest, freshest possible beer into as many hands as possible. These recent new deals are a huge step forward in doing that, and we’ll continue to develop across all other areas of the business as we work to further build our retail listings and export contracts.”