CIPR PRide Awards celebrate region’s creativity and resilience
The Chartered Institute of Public Relations’ PRide awards made a triumphant live return to Leeds this week to celebrate the very best in campaigns, initiatives and professionalism in PR across the Yorkshire and Lincolnshire region.
Over 90 PR professionals attended the first hybrid awards event, held at Banyan, to watch the live-stream of the awards and receive their awards in person. The event was supported by We Are Resource and the Business Desk and hosted online by journalist and author Viv Groskoff.
The winners of the 17 categories are:
Corporate and Business Communications Campaign
Prohibition – Taking Fentimans to OOH
Consumer Relations Campaign
Grayling Communications Ltd – Finger Lickin’ Christmas
Not-for-Profit Campaign
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Healthcare Campaign
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Integrated Campaign
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Low Budget Campaign
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Travel, Leisure or Tourism
Aberfield Communications -Making Wakefield the creative he(art) of Yorkshire
Regional Campaign of the Year
Prohibition – Time for You
Best Use of Social Media
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Best Use of Digital and Social Media
Prohibition – Be Happy
Best Use of Content
Evergreen PR – The Sound of Silence – a Tinnitus Biobank
Best Event
Arena PR – Jollyes Wrexham
Best Staff Wellbeing Initiative
Irwin Mitchell – Flexible by Choice
Issue, Crisis, or Reputation Management
Arena PR – MPM and Cat Food Recall
In-house PR Team of the Year
Irwin Mitchell
Small PR Consultancy of the Year
Evergreen PR
PR Consultancy of the Year
Evergreen PR
Sara Thornhurst, chair of CIPR Yorkshire and Lincolnshire, said: “I think this year has been more challenging in many ways for teams across the region and PRide really reflects the resilience, the expertise and the professionalism of our industry.
“It was wonderful to have so many PR professionals join us to watch the event live after two years of online-only events and to see teams celebrate their wins in person. My thanks go to the committee for their hard work and our sponsors for making the evening possible.”
The event also raised £100 for iProvision, the CIPR’s benevolent fund which supports members, past and present, who are experiencing difficulties.
A full list of the winners and those shortlisted can be found on the CIPR PRide Awards page.
