Digital marketing agency launches into 2023 with fashion-retailer deal

Leeds-based digital marketing agency, Modo25, has been hired by a fashion retail client to provide affiliate marketing and consultancy services.

The agency has partnered with fashion retailer Yours Clothing to manage the affiliate marketing program across all its four brands – Yours Clothing, Long Tall Sally, PixieGirl and BadRhino in multiple territories in the UK and EU.

The contract will see the digital marketing experts develop and implement an affiliate program in which third-party publishers generate traffic or leads to the fashion retailer’s products.

Aside from delivering digital marketing support to Yours Clothing, the retailer will also benefit from using BOSCO™.

Created by Modo25 data scientists, this is a machine-learning platform that helps retailers and businesses measure and forecast the success of their organic and paid media channels when compared to their competitors.

Emily Bouch, trading manager at Yours Clothing said: “We wanted to develop a robust affiliates program across all our brands at Yours Clothing in multiple territories which is no easy task.

“After detailed conversations with the team at Modo25, we felt confident in their ability to deliver this with their expert knowledge, insight, and access to relevant industry tools. It’s been great onboarding the team at Modo25 to support our marketing strategies.”

Modo25’s chief executive officer, John Readman, added: “We are excited to welcome Yours Clothing to our constantly growing roster.

“Despite the turbulent economic times, the appointment demonstrates their continued confidence to invest in their marketing strategies.

“The in-depth data provided by BOSCO™ integrated with the team’s expert knowledge means we can deliver digital marketing strategies that ensure Yours Clothing is getting value for every pound they spend.”

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