Mobile communications provider scores at World Cup

York-headquartered Cellhire provided over 5,000 mobile connections to teams, sponsors, media and other attendees at the FIFA World Cup Qatar 2022.

The business – which offers mobile communications, M2M/IoT services and data connectivity – provided SIM cards, mobile hotspots, smartphones and other telecoms services to global media – including public and commercial TV and radio, online-streaming broadcasters and press agencies.

This allowed the media to securely co-ordinate their operations at the World Cup on Ooredoo’s 5G network.

Cellhire Group chief operating officer, Tim Taylor, said: “Establishing a strong partnership with the leading mobile network in Qatar, Ooredoo, before the World Cup, helped us to provide a high quality and seamless service to our clients during the event.

“The relationship was not only important for clients attending the FIFA World Cup Qatar 2022 but for our core global connectivity business.

“Our success in Qatar provides us with excellent momentum as we move towards the Women’s World Cup in Australia and New Zealand later this summer, countries for which we already have well established direct network relationships.”

Cellhire supplies mobile data and M2M and IoT connectivity for clients involved in major events around the world.  

Being able to offer secure mobile data connections for use across the globe reduces clients’ roaming costs and helps to protect user privacy and mitigate risk to personal data.

Taylor added: “In total, we have provided many tens of thousands of connections at major events, such as Olympic, Paralympic and Winter Olympic Games, FIFA World Cup, UEFA Euro Finals, Commonwealth Games and the Tour de France.

“These connections enable the media to have reliable and secure data connections to report and live-broadcast to their audiences.”

Cellhire will provide similar services and connectivity at the Rugby World Cup France 2023 and the Paris 2024 Olympic and Paralympic Games, where the company has a long-standing relationship with the French Mobile Network Operator, Orange.

Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.

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