Digital media group acquires sports betting information marketplace

Planet Sport – a Leeds-based digital media group specialising in sports and betting entertainment – has acquired Tipstrr, a UK marketplaces for sports betting tips.

With this deal, Planet Sport – which is the media group behind titles such as Football365, Teamtalk and – intends to enhance its betting content proposition and develop new and engaging subscription models for its customers.

It plans to develop the Tipstrr product suite and cross-promote the brand across its owned and operated titles.

The acquisition will strengthen its ability to provide expert insights, live coverage and engaging content across all major sports including football, racing, boxing, and golf, both to its 20 million-strong monthly audience as well as its business-to-business clients.

Tipstrr operates a platform that aggregates, proofs, and accredits sports betting tips from sports betting experts; processing and verifying more than 100,000 betting tips per month.

It also tracks the odds for each tip at the point the tip is made, to then record ongoing and historical profitability of the tip selections.

In addition, it allows sports bettors to subscribe to verified experts’ selections and content across 20 different sports, to help them find the most suitable tipster for their interests. Odds are also updated in real time, allowing users to compare prices and bet directly with sportsbooks on the selections provided.

Tipstrr operates gamification features that allows its users to test their knowledge against others, as well as with the platform’s sports betting experts.

Tipstrr founder, Damien Fearn, said: “We’ve always focused on creating great products and tools in the sports betting industry.

“Joining Planet Sport allows us to reach a much wider audience and offer genuine value to more sports fans across the globe.

“The fit between the two companies was clear, even very early on in our discussions. The Tipstrr team and I are looking forward to growing as part of the Planet Sport network.”

Barrie Jarrett, CEO of Planet Sport, added: “We have been following Tipstrr for a while and had previously identified them as a great fit to enhance Planet Sport’s D2C and B2B offerings in and around the sports betting market.

“We are happy to now welcome Damien and the great Tipstrr team to Planet Sport and we are looking forward to the acquisition delivering further growth for the business in 2023.”