Jobs saved as cot mattress company is acquired out of administration

West Yorkshire-based bedding business, Duvalay, has purchased Nursery Connections in a pre-pack administration deal.

The deal includes Duvalay securing the brand rights and physical assets such as machinery and stock, as well as securing the jobs of the current 35 employees.

Nursery Connections, which is based in the East Midlands, operates within the cot mattress business, supplying major retailers with a broad product offering of cot mattresses and changing mats. The firm has traded for over 20 years.

Duvalay plans to keep Nursery Connections’ brand and name, while adding further expertise and innovation to its product portfolio.

Once Nursery Connections is added to its portfolio, Duvalay will employ over 120 people and become one of the largest manufacturers in the sector.

Alan Colleran, managing director at Duvalay, said: “Duvalay has a reputation of being a disruptor in the sleep market and acquiring Nursery Connections allows us to widen our remit into the baby sector but with the added benefit of a company that is well established within the industry already.

“As a company in a strong financial position, we’re able to support Nursery Connections in its turnaround around period, as well bringing in individuals experienced in several business disciplines to help with the restructure.

“It was also important to us that we didn’t just purchase the trading name and IPs, but also secured the jobs of 35 individuals at a time of a cost-of-living crisis.

“In order to do this, we will be keeping on the site in Northampton which is all set up and can keep trading as it currently stands.”

Duvalay, which has also been trading for over 20 years, shot to fame after appearing on Dragons’ Den and securing investment from Hilary Devey.