Family-owned jeweller launches store and watch boutique

National diamond, jewellery and watch retailer, Beaverbrooks, has invested £900,000 in a new upsized York store and has also introduced the city’s first TAG Heuer Boutique.

Beaverbrooks unveiled its new store and adjoining TAG Heuer Boutique, in York’s Davygate, this week.

The dedicated boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s new launches and heritage pieces.

Shoppers will be able to browse Beaverbrooks’ own brand diamond range. And on top of its extensive collection of diamonds, jewellery and TAG Heuer watches, the 3,380 sq ft retail space will also house a bridal collection.

Beaverbrooks now has 79 stores across the UK and has continued to expand its luxury offering over recent months The new TAG Heuer Boutique in York is the 10th addition to the Beaverbrooks portfolio and will create four more jobs in the area.

Anna Blackburn, managing director, said: We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in the region.

“Davygate is the perfect location for the new boutique, which will complement our larger, new-look store.

“In addition to a new luxury watch experience, we are excited to give shoppers access to our team’s diamond and bridal expertise.

“We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”

Lisa Tynas, store manager at Beaverbrooks York, said: “Our team is so excited to be part of the first TAG Heuer boutique of its kind here in York and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers.”

Rob Diver, managing director – UK & Ireland at TAG Heuer, said: “In one of several openings this year with Beaverbrooks, we are proud to open our first mono-brand boutique in the heart of York and to continue a strong year of expanding TAG Heuer’s retail presence with this long-standing partner.”