Risk taking pays off for marketing agency as client portfolio grows

Leeds-based integrated agency, Punch Creative, reported a £1.3m turnover in the 2022/23 financial year, alongside onboarding 20 new clients, including DUNKIN’ UK and Hard Rock Cafe, York.

The past year has also seen the introduction of four new senior roles within the agency to support its future ambitions.

Punch, which was started by three friends in 2007, has grown into a multidisciplinary team of 26 employees from across the North, with three new hires in the pipeline for May.

The latest senior positions will help with Punch Creative’s growing portfolio of clients.

The agency is set to continue its expansion in 2023, recently winning brands including Coaching Inn Group, Travelex, Environment Bank, Zephr Homeloans and Seff – a sustainable brand – in the past three months.

New hires include head of agency growth, Angela Cameron, who comes to Punch with over 20 years of commercial experience in hospitality brand, sales and marketing.

Charlotte Brown, formerly an senior account manager for the agency, has moved into a head of operations role.

She is joined by Helen Fairburn, head of people, who will be focusing on keeping employee engagement and happiness high.

The agency has also hired Jessica Fryer as head of marketing and PR, transforming its content team into a full-service communications department.

Louise Wright, commercial director, said: “Even as we grow our values remain the same – we don’t settle for good, we make it brilliant.

“We have a solid foundation built on trust and creating meaningful long-term relationships with both employees and clients. This will never change.

“We’ve taken big risks in the past, like introducing a four-day week before it was a trend, and it’s rewarding to see our years of hard work pay off.

“With more new hires and a growing bank of clients, we’re incredibly excited to see what the rest of 2023 has in store for us.”