Disruptive firms face challenges building confidence in their solutions
While innovative companies typically sell creative solutions to known problems, disruptive companies often find themselves explaining why the status quo is a problem before they even talk about a solution.
Attendees at TheBusinessDesk.com’s Disruptors round table in Harrogate last week, sponsored by Clarion, BHP and Brown Shipley, said this posed challenges not only in building credibility and awareness, but even in pricing and selling solutions, and in attracting financial backing. In some cases, regulators may also need convinc... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
