Tech business and live entertainment venue unveil five-year partnership
ASM Global and Connexin have today revealed a new multi-year deal which will see a Hull live entertainment venue renamed Connexin Live.
The new name comes as Hull-based technology company, Connexin, commits to a five-year principal partnership with the venue, formerly known as the Bonus Arena.
The collaboration was celebrated today as venue officials and stakeholders met with Connexin co-founders, Furqan Alamgir, Alex Yeung and their brand ambassador, Olympian Luke Campbell, to officially mark the opening of Connexin Live.
Connexin offers ultrafast broadband, Smart Places and IoT (internet of things) solutions, and digital skills training.
The company celebrated reaching its 25,000th customer earlier this year.
The 3,500 capacity Hull venue, which is managed and operated by ASM Global, has attracted large corporate conferences, exhibitions and trade tours as well as major touring concerts since opening its doors in 2018.
It has hosted a sold-out performance by Van Morrison along with some of the world’s biggest artists and shows including Bob Dylan, Stereophonics and Bryan Adams.
Sam Ryder, general manager at Connexin Live, said: “The venue has proved to be an incredible success over the last five years, bringing hundreds of thousands of people to Hull and East Yorkshire to see iconic, world class artists.
“I am looking forward to working alongside Connexin over the next few years and making many more memories at Connexin Live.”
Alamgir said: “Through our products, services and partnerships, we are proud to connect people to the things they love.
“While high profile sponsorships such as this one will help us grow our brand awareness, they also enable us to share our success with the community, without whom our growth would never have been possible.
“I’d like to take this opportunity to thank everyone at Connexin Live and ASM for their hard work making this partnership possible.”
Chris Bray, ASM Global Europe president, added: “We have an incredible portfolio of venues here in the UK, located in thriving parts of the country.
“Both Connexin and the venue have a real shared resonance with Hull, and passion for the city, making this new naming rights partnership a fantastic fit.
“We have bold and exciting plans for Connexin Live so it’s our pleasure to have the Connexin team joining us on this journey, innovating and elevating the live entertainment experience for all.”
Connexin Live signage is being added to the arena this week.
The first concert to take place in the newly-named venue will be rapper Sean Paul on Tuesday 8 August, followed by Noel Gallagher on 30 August with tickets on sale now.
