Mobility tech provider hired to help bring travellers into the digital age
Saltaire-based multi-platform technology company, FOD Mobility Group, has been appointed by Transport for West Midlands to deliver a new mobility as a service (MaaS) travel app for the region.
FOD Mobility will use its Mobilleo MaaS platform to design and develop Transport for West Midlands’ (TfWM) new app, which is part of the public body’s Local Transport plan.
The app will allow customers travelling around the region to access the most convenient, cost-effective and sustainable travel options in one place.
Users will be able to view live travel updates, as well as book and pay for all local transport options, including buses, trains, trams, car rental, e-scooters and taxis.
FOD Mobility chief commercial officer, Joe Howick, said: “With transport plans for the West Midlands exploring how to increase public transport use, a mobile technology solution that promotes access and improves customer experience is critical.
“Our project is a major step forward for TfWM and its MaaS vision by providing users simple plan, book and pay mechanisms all from the palm of their hand and unlock an integrated, seamless and convenient experience.”
A team from Leeds and Bradford-based law firm Gordons, led by partner and head of digital and technology Ryan Gracey, advised the business on its appointment.
Gracey said: “Digital solutions working to improve customer experience is a growing, and rapidly evolving sector, and FOD Mobility Group is a leading name in this space.
“It was great to work with the team at FOD Mobility on this exciting deal which will further support the growth of their business.”
