Media business signs up for another season with sports betting company

Crypto sports betting firm,, has renewed its contract with audiovisual content producer Sports Broadcast Media to deliver its live streamed content service, Clubhouse TV, for a further 12 months over the 2023/24 football season.

The decision to again partner with West Yorkshire-based Sports Broadcast Media (S:B:M) follows on from a successful first year of the service.

Clubhouse TV launched as an in-play audiovisual service exclusively for customers on a one-year contract for the 2022/23 season.

Fronted by experienced sports journalists, the service combines entertainment and expertise alongside the latest data and insights, audience participation and prices as the match-state changes.

Joe McCallum, managing director of’s parent brand, Yolo Entertainment, said: “We’ve been really impressed by the quality of outputs delivered by S:B:M for Clubhouse TV, and likewise we’re extremely pleased with the results that the service is delivering.

“It was an easy decision to extend the contract for the 2023/24 season.

“Clubhouse TV fits perfectly with our business model of providing an unrivalled customer experience that allows us to stand out from the crowd.

“We know our customers want to be entertained while they make educated decisions and that they want to be part of a like-minded community and have a strong sense of trust and connection with us as a company.

“High quality live streamed content is the perfect tool for delivering on those expectations.”

The renewed contract will entail over 1,000 hours of live content across the English Premier League, UEFA Champions League and UEFA Europa Cup, plus a variety of additional pipeline projects. Recorded content will play 24 hours a day, seven days a week.

A range of enhancements will be introduced to the service, including the elevation of currently pre-recorded weekly vodcasts into fully interactive live shows.

Clubhouse TV will also stream live from for the first time and new dedicated social media channels will be launched.

As part of the agreement, S:B:M will allocate additional production staff to Clubhouse TV to further strengthen interaction across both the live stream and social media channels.

Alastair Ross, CEO at S:B:M, said: “It’s fantastic to see what a success Clubhouse TV has been in its first year and the belief has shown in the service.

“Our continuing relationship with a market leader like is yet more proof of the effectiveness of live in-play services in helping betting companies meet key objectives such as increasing customer engagement and loyalty in a fast evolving market.

“The renewal of the contact is also testament to our offering at S:B:M. We’re passionate about the sports betting sector and really understand what audiences are looking for.”

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