City centre retail district adds seven new brands

Victoria Leeds will add seven new openings to its roster of brands this quarter. Where retail in other areas is struggling, Victoria Leeds is attracting new businesses, and therefore customers, right into the heart of the city.

Ace & Tate and Bird & Blend are now open in the centre, with by Monica Vinader, Caffe Concerto, Ikaro, Pour Moi and Le Blé, all opening in autumn of this year.

Real Estate specialists Rivington Hark manage the destination alongside property management specialists, Montagu Evans. Blending the historical appeal of the Victoria Quarter’s Victorian arcades with the modernity of the award-winning Victoria Gate makes Victoria Leeds continues to be a unique destination, the firm said.

Robert Hadfield, director at Rivington Hark, said, “Long gone are the days when shoppers expected high streets to all look, and offer, the same. Shoppers nowadays thrive on the uniqueness of their shopping experience, and that’s what we offer at Victoria Leeds. We create not only shopping destinations but inspiring experiences; we want to curate an exciting and enjoyable experience for both the brands we house and the customers we welcome daily.”

Jo Coburn, senior general manager at Victoria Leeds, said: “We want to strengthen our part in the cultural life force of the city, and the way to do that is to attract the new, the exciting, well known brands and also independent locals. We value a sense of belonging, within the Victoria Leeds community and with the wider city. That’s why we also work with city partners on immersive events and cultural experiences, to make Victoria Leeds an inspiring destination.”

The new brands will sit alongside more than 85 other companies at Victoria Leeds, including Harvey Nichols, Vivienne Westwood, Paul Smith, and Boodles.