Entertainment industry tech group beefs up key part of its overseas operation
Media localisation business, ZOO Digital Group, has made an additional strategic investment in its ZOO Turkey operation further expanding the group’s operations in a key growth region.
The Sheffield-headquartered company initiated the first phase in its global growth strategy with the launch of ZOO Turkey in November 2021, investing in Istanbul-based media localisation company, ARES Media.
Since then, two years of partnership has driven significant growth in core dubbing, subtitling and media services, helping to address increased demand for high-quality Turkish content.
The business notes that global demand from major content creators and global streaming services for Turkish content and distribution of non-Turkish titles in the country continues to grow.
As part of its global growth initiative, the firm explains its increased stake in ZOO Turkey will support new opportunities to provide an enhanced offering in the MENA region.
The investment will enable ZOO to secure new talent across its key markets. And it will continue to provide greater capacity in Turkey to handle higher volumes of work at a faster rate, and access competitive pricing in all key languages.
Stuart Green, CEO of ZOO Digital, said: “We are proud of the success of ZOO Turkey since its launch two years ago.
“Our partnership with ARES has facilitated the delivery of high-quality Turkish language services to our customers and we are thrilled to further consolidate this relationship in a key strategic market.
“This additional investment further aligns ZOO with the most important markets for our customers and will ensure we are well placed to meet growing demand for our core services in the years ahead.”
Ender Albayrak, president, ZOO Turkey, ARES Media, added: “Since officially becoming part of the ZOO family, we have worked successfully as part of the wider group to deliver technology-backed localisation and media services to clients.
“As we see demand grow in MENA and globally, further investment in ZOO Turkey will enable us to enhance our services and ramp up capacity to meet demand.”
