Agencies: Feel Created, Hatch, connective3
Yorkshire creative digital agency Feel Created has developed and launched the Prosper portal for The University of Liverpool. The portal is an innovative online platform that offers postdocs , managers of researchers, and research institutions across the UK access to a wide range of resources designed to enable postdoc career potential.
The Feel Created and Prosper teams collaborated over several months, resulting in an accessible solution that unlocks postdocs’ potential to thrive across multiple career pathways.
Dr. James Howard, Project Director at Prosper and Director of the UoL Development Academy, said:
“Postdocs have so much to offer academically and professionally, but very little time to think about fulfilling their true career potential. Prosper is a freely accessible interactive tool that postdocs can tap into for support on every aspect of their career journey, from self-reflection to practical skills.
“Postdocs from our pilot cohorts have already experienced success through Prosper, and now postdocs across the country can use the new system’s advanced functionality to quickly tailor the experience to their needs and build their skills and confidence.”
Ian Long, creative director at Feel Created, added:
“The Prosper portal required a custom content management system (CMS), which was developed by us, as a specialist WordPress agency.
“Much thought has gone into the functionality of the Prosper CMS from all contributors. A strong user experience was critical to this project, allowing postdocs and supporting staff to navigate career information quickly and easily. We’re now at a point where we can get users straight to relevant information, with the option to map and revisit their journey.”
Prosper is an online resource accessible to all postdocs – as well as managers of researchers and research institutions looking to enhance their own postdoc career development programmes – and the platform’s launch marks the start of further developments. The existing written and video resources will be regularly updated, feeding into three interlinking Reflect, Explore and Act themes.
Creative communications agency Hatch has teamed up with Yorkshire-based entrepreneurs, Claudia and Matthew Hurst, to catapult their latest creation, LAMMY, into the world of children’s entertainment.
LAMMY has been designed to educate children, under the age of four, through the magical world of song and story-telling through three-minute episodes,.
Hatch has been enlisted to champion LAMMY’s cause as a press office and content creation powerhouse, illuminating the path for children and parents alike who yearn for enriching screen time experiences. Their mission extends beyond Yorkshire as they unveil LAMMY on a national scale within the entertainment, animation and education space also.
LAMMY, the brainchild of Matt and Claudia, was inspired by their own son, Rocco. Frustrated by the lack of diverse and educational content in the animation world, the couple embarked on a mission to redefine the genre. In 2022, they brought to life the endearing character Lammy Lamb and his friends, and launched a YouTube channel this year.
James Hickman, managing partner at Hatch, commented: “LAMMY is an absolute delight that’s impossible to forget, it quite literally gets stuck in your head. Claudia and Matt bring an abundance of experience to the table, and we’re thrilled to join them in unveiling what is bound to become a sensation.”
Matt Hurst, co-founder at LAMMY, added: “Being Yorkshire natives, the choice was crystal clear – Hatch was the agency for us. Their creativity aligns perfectly with our vision for LAMMY and the message we want to convey. We’re thrilled to be working with them and already view them as an extension of our team.”
Digital performance agency connective3 has been appointed by Checkatrade, a leading online directory dedicated to connecting homeowners with quality tradespeople. The Leeds-based marketing agency has been chosen to deliver a cross channel brief covering content, social, and influencer marketing.
Connective3’s proposed strategy is to create a large bank of search friendly content, create a hub of influencers that identify with tradespeople, and grow Checkatrade’s organic following.
Connective3’s team have extensive experience in the home improvement space and have established long-standing relationships with clients including Wren Kitchens, Tapi Carpets, Sanctuary Bathrooms and Express Bi-Folding doors.
Tim Grice, chief executive at connective3, said, “We are thrilled to be working with Checkatrade. They have ambitious expansion plans, which is something we can really resonate with as a fast-growing business. We look forward to taking our team’s expertise and applying that to Checkatrade’s growth strategy and are excited to see where the partnership takes us.”
Georgina Whalley, CMO at Checkatrade, said, “With ambitious product innovation and growth plans, we are excited to see how our strategy with connective3 of integrating engaging content with innovative digital channel delivery will add value to existing members and attract more quality tradespeople to the benefits Checkatrade can bring to growing their business.”
At a headcount of 100 after just four years of trading, connective3 has seen substantial growth since their 2019 launch. They recently won the award for best large agency at the Prolific North Awards 2023, with offices across the UK and a dedicated international team as well. Their client portfolio in the home improvement sector now includes leading brands such as Wren Kitchens, Tapi Carpets, and Sanctuary Bathrooms.