Tech innovation aims to revolutionise performance at greetings cards company

Experts from Leeds Beckett University are supporting development of new Radio Frequency Identification (RFID) and Artificial Intelligence (AI) technology with Wakefield-based business, Riverside Greetings.

By embedding the new technology, the university team aims to dramatically boost the performance of greetings cards in the convenience and forecourt sector.

Their work forms part of a two-year Knowledge Transfer Partnership (KTP), part-funded by the Government through Innovate UK.

Andrew Glen, managing director of Riverside Greetings, said: “Many small businesses struggle to access the resources they need to innovate effectively and at scale.

“By participating in a KTP we’ve been able to work with a team at Leeds Beckett University who have helped us to develop this initiative.”

The team has created an automated inventory and category management system that combines AI with RFID technology to analyse and increase the performance of greeting cards – while significantly improving the productivity and effectiveness of Riverside’s merchandising service.

The new technology will allow merchandisers to complete a full stock count of hundreds of cards by design in less than two minutes, with 100% accuracy – versus the current manual counting system which can take 30 to 45 minutes.

Dr Akbar Sheikh Akbari, reader in the School of Built Environment, Engineering and Computing at Leeds Beckett University, said: “I am pleased with the transformative level of innovation and efficiency provided through the combination of AI and RFID technology in facilitating greeting cards delivery.

“Benefits include: efficient management of card stocks in shops, delivery vans, and production lines; reduced costs; reduced waste; increased accuracy; and a reduced carbon footprint.”

Riverside Greetings estimates this new approach will grow sales with existing customers by more than 20%.

The company’s operational model provides consignment stock for retailers who then only pay for what they sell, which means that they don’t have cash tied up in stock.

Glen said: “This revolutionary new technology is going to provide us with real-time information and transform the overall performance of greetings cards in the sector.

“Our conservative estimate for the scale of the opportunity for the sector measures it at £25m, a sales figure which will generate approximately £12.5m of incremental profit for retailers.”

Dr Nick Halafihi, head of the leadership, governance and people management subject group at Leeds Beckett, said: “Our Academic team have provided support to this KTP across each of their specialist research areas.

“Thanks to the pro-active, professional and engaging delivery team at Riverside and the KTP Associate, Daniel Lamsdale, a significant and innovative project is reshaping the industry in a dynamic and ground-breaking way.”

Dr Esther Pugh, research lead for retail and consumer behaviour at Leeds Beckett, added: “Working with Riverside Greetings on the marketing aspect of the project with our associate, Daniel, has been an absolute joy, and we have been able to fuse marketing theory and concepts with real life practice, to design some innovative brand communications initiatives.”