Retailer opening first store in its home city

Fashion and homes retailer, Joe Browns, has confirmed the opening date of a new store at the White Rose Shopping Centre, its first store in Leeds, the hometown of the brand.

The 3,000 sq ft Leeds White Rose store will have its grand opening on 2 December 2023. The store, which in a unit previously occupied by Paperchase, will create 14 jobs with a range of roles available.

Peter Alecock, CEO, Joe Browns said: “We are thrilled to be unveiling a new store in our home city.  The White Rose Shopping Centre is a fantastic location to showcase the very best we have to offer across fashion and home.

“As with our other stores, we’ve put all our effort into ensuring visitors feel intrigued, interested and inspired once they cross our threshold.

“We cannot think of a better way to celebrate our 25th anniversary and look forward to welcoming shoppers to our first bricks and mortar store in Leeds.”

Steven Foster, centre director at White Rose Shopping Centre, said: “We’re excited to welcome Leeds-born fashion and homeware brand Joe Browns to White Rose, opening its doors just in time for Christmas.

“The new store will be a great addition to our retailer line-up, arriving with a unique and stylish offering, complete with eye-catching window dressing, which we’re sure will be a big success with our guests.”

Joe Browns is currently also searching for sites for another nine new stores across the UK.