Online store unveils its biggest ever retail partnership
Shipley-based online running shoes, running clothing and outdoor gear retailer SportsShoes.com has entered a global partnership with community event network, parkrun.
SportsShoes.com is now exclusively parkrun’s official retail partner in the UK, while also supporting the global parkrun community with procurement and distribution of parkrun’s range of merchandise.
It marks the biggest retail partnership SportsShoes.com has secured to date and will see the business supporting more than nine million registered parkrunners.
Delivered by local volunteers, parkrun and junior parkrun provide free, weekly, timed five kilometre and two kilometre social events, catering for participants of all abilities in 23 countries.
The partnership will see SportsShoes.com provide procurement and distribution services for parkrun merchandise including its Apricot collection and milestone range which will be available to the retailer’s customers.
parkrun CEO, Russ Jefferys, said: “This new relationship with SportsShoes.com signifies an exciting step forward for us, as we work to improve the parkrun experience and retail offering, for our global community.
“Together we will support people to make healthier and happier choices and we are thrilled to embark on this journey with SportsShoes.com as our trusted retail partner.”
SportsShoes.com managing director, Brett Bannister, added: “parkrun has positively transformed the global running community and is built on solid foundations of inclusivity and wellbeing.
“Its mission aligns perfectly with ours at SportsShoes.com which sees us always exploring new ways to support more people to lead happier and healthier lives through physical activity.
“This is our biggest ever retail partnership and will further support our international expansion strategy by placing our brand, products and expertise at the heart of the worldwide parkrun community,”
Established in 1982, SportsShoes.com offers more than 17,000 products from 150 global running and outdoor brands including Brooks, parkrun’s Official Global Footwear partner.
