New e-commerce agency to capitalise on growing demand from online retailers

An e-commerce agency, B2, has officially launched in Leeds city centre today – 16 January.

As a Shopify Plus partner, it will specialise in business-to-business (B2B) and direct-to-consumer (DTC) e-commerce migrations. And the agency says it is committed to “supercharging” the online presence of its clients’ existing sites.

B2 is part of the Casus group and has held a “Shopify Plus Partner” status since 2019.

It says the increase in demand for Shopify development and digital marketing services for the group’s customers and prospects has exceeded expectations.

The new agency’s goal is to guide both direct-to-consumer and business-to-business retailers through the e-commerce landscape.

B2 will be headed by Sam Theakston, an e-commerce professional with over seven years of experience in the space with involvement in notable past projects in his career including luxury Shopify builds for brands such as Emilio Pucci (LVMH), Antler and Scabal.

He said: “I’m thrilled to spearhead the group’s focus in the B2 Shopify Agency. We have a fantastic and highly experienced team here which is poised to unlock substantial growth opportunities for our clients on Shopify.

“Enterprise B2B has so much opportunity in the Shopify e-commerce space and we can’t wait to help brands accelerate and explore these new horizons.”