Premium fashion retailer to launch its second store
Another letting has been confirmed for Heart of the City – a flagship city centre development scheme led by Sheffield City Council and its Strategic Development Partner, Queensberry.
Independent fashion retailer, The Cream Store, is to open a 3,000 sq ft shop on the ground floor of Burgess House – on the corner of Charles Street and Cross Burgess Street.
With fit-out due to be finished this spring, the store will stock contemporary clothing and lifestyle accessories for both men and women.
It will be The Cream Store’s second dedicated shop in the UK following the success of the company’s Nuneaton store, which opened in 2005.
Manish Patel, director of The Cream Store, said: “We have chosen Sheffield for our next venture as it’s a fantastic city with a vibrant and diverse culture.
The unit which will be occupied by The Cream Store
“We feel there is a great opportunity to provide the local community with a ‘go to’ place to shop for quality, durable fashion.
“The store will offer a relaxed, ambient atmosphere for our customers to dwell and view our latest collections.
“Our customer-first approach has allowed us to maintain a loyal customer base over the last two decades and we’re exciting to build something similar in Sheffield.”
Councillor Ben Miskell, chair of the transport, regeneration and climate policy committee at Sheffield City Council, said: “We are thrilled to welcome The Cream Store to Heart of the City. It’s another significant addition to the scheme’s growing fashion offer and builds on the likes of Weekday, Monki, and the recently signed Fjällräven and Yards Store.
“This is going to be a huge year for Heart of the City and the wider city centre, with the Cambridge Street Collective food hall, Leah’s Yard and Bethel Chapel all set to open in the coming months.”
Alex Hyams, senior asset & leasing manager at Queensberry, added: “The Cream Store is a contemporary independent menswear retailer, which epitomises the best of modern-day retail, housing premium brands in a clean and smart environment.
“This letting complements the emerging retailer line-up very well and continues to elevate the quality of the shopping experience in Sheffield city centre.”
