Agencies: PGHL, Propaganda, Good ‘n’ Proper, 26, Circus PPC

Big brands, philanthropic projects & local Pride make up PHGL’s roster of new clients, partners, and events so far in 2024.

Three new client sign-ups across a variety of sectors heralded a busy start to the year for the PR team Pink Gorilla & Hairy Lemon. Alongside the recent client wins, the innovative brand has undergone a refresh courtesy of the talented team at Shine Creative Design and will now go by the name by PGHL.

International burrito brand Boojum has assigned PGHL as their GB partner for their first store opening in Britain, situated in Leeds, as well as for their ambitious ongoing GB roll-out plans.

Added to this, PGHL will be supporting the launch Carousel Bar & Home Nightclub, £2 million developments on the old Tiger Tiger site, and have proudly become the official PR partner for Leeds Pride, one of the largest free Pride events in the country, and such an important event for the LGBTQIA+ Leeds community.

Jordan Odu, PR director, said: “We are so happy that all our hard work has resulted in some major client wins this spring. Being the GB partner for Boojum has been a major coup, and we are so excited to contribute to the amazing philanthropic events happening in the city, such as the Yorkshire Children of Courage Awards.

“Nearly a decade in business and I’m proud to say we still have a passion for shouting about exciting businesses – locally, nationally, and now internationally.”
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Propaganda brand consultancy has delivered a brand refresh and updated proposition for ReFood, the UK’s leading food waste recycler, in response to challenging market dynamics and increased competition.

Propaganda has worked with ReFood for over 10 years, having created the UK launch and brand strategy back in 2013. The evolved repositioning, with the strapline ;REnergising Britain, focuses on ReFood’s pivotal role within the renewable energy sector and communicating how food waste is a sustainable energy solution – a message no other anaerobic digestion food waste business truly owns.

ReFood collects commercial food waste and transforms the waste into renewable energy and biofertilsers through the process of anaerobic digestion. The clean energy produced then goes to supply the National Grid, while the nutrient-rich biofertilisers are used in agriculture, creating a unique closed-loop system.

Propaganda undertook a Brand Health audit for ReFood, providing the insight and strategic direction needed to evolve, strengthen its position, and retain its competitive advantage.

Tom Fowler, planning director at Propaganda said: “Having developed ReFood’s brand strategy in 2013, our challenge was to evolve this in a way that felt true to their original proposition whilst acknowledging the new role that ReFood plays in the renewable energy industry. This bold re-articulation communicates the substantial value that ReFood offers businesses – not only aligning with ESG initiatives and promoting carbon reduction, but quite literally powering the nation and the many businesses within it.”

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Roxy Leisure has appointed fellow Leeds-based company Good n’ Proper as its retained digital marketing agency.

Roxy Ball Room

The agency has been tasked with using paid media advertising and email marketing to drive both pre-booked revenue and non-branded awareness across the 17-strong estate. This long-term commitment comes after Good n’ Proper helped to successfully launch Roxy’s new family-focused concept, King Pins, into Trafford Palazzo last summer.

Roxy Leisure is preparing to open its 18th site in York later this year, with more venues to follow up and down the country across its well-loved Roxy Lanes, Roxy Ball Room and King Pins concepts.

Meanwhile, this is the second hospitality business that Good n’ Proper has partnered with in recent weeks, following the announcement of their paid social work with Mission Mars.

Nadia Jackson, Head of Marketing at Roxy Leisure, said: “We’re thrilled to announce our continued collaboration with Good n’ Proper. Ever since the successful launch of King Pins they have proven to be an invaluable partner, so it was a no-brainer to extend this partnership to Roxy Leisure. As we embark on an exciting 2024, we are confident that Good n’ Proper’s expertise will play a vital role in our planned growth.”

Phil Leather, founder of Good n’ Proper, said: “Roxy has been a Leeds institution for a decade, so we’re chuffed to be working with such a great group of people. Their expansion across the UK is well deserved and isn’t showing any signs of stopping.

The results from the King Pins launch showed the team what we can do, and we’re excited to use that expertise to help grow the business further.”

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Leeds-based digital agency, 26, has been appointed by electronic commerce retailer Ebuyer following a competitive pitch process amongst three agencies.

Ebuyer.com is one of the UK’s leading retailers of electronics, technology, and office supplies. Following new ownership in Spring 2023, Ebuyer has ambitious plans to expand its product lines, audience and territories.

26 will be Ebuyer’s dedicated integrated marketing agency. Aligning to the business’ 5-year plan to double revenue, the agency will be responsible for everything from brand and performance marketing to data, CRO, UX and creative.

James Bell, marketing director at Ebuyer, said: “We’re undergoing a root and branch marketing transformation to be a driving force within our business to meet our growth ambitions, and having the right agency partner to enable us is critical. 26 not only has the operational pedigree and heritage across a wide range of services to help us navigate any challenges on our journey, but the team aligns with our marketing philosophy and are an excellent cultural fit with the organisation we want to be. We’re delighted to be working together.”

Scott Sadeghian-Tehrani, media strategy director at 26, added: “I’ve been an Ebuyer customer for years, so when I saw the brief and growth aspirations the new owners had, I was pretty excited! 26 had the pleasure of pitching multiple services across brand, performance marketing and digital experience. The nature of a single appointment means we are truly accountable and look forward to developing a coherent multichannel strategy with James and his team.”

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Specialist PPC Agency, Circus PPC, drove a YOY managed spend increase of 23%, as well as growing their team by 38%.

In addition to YOY growth, the agency has also welcomed several recent client wins, including Where Saints Go, Furniture.co.uk, Hair Gain Now, Steel Products Direct, Pineapple Island, CPD, and Personal Group.

The agency also revealed ambitious growth plans for 2024, which include expanding the agency and near doubling their client database. Having already increased the size of their team by 38% YOY, the agency is looking to take on another 6 PPC experts this year to help facilitate their growing client roster.

Managing Director, Rick Tobin, said:

“It’s been an incredible start to the year, and we’re looking forward to working with even more exciting, determined clients, and expanding our team of experts. We love what we do, and love being both a great company to work with and work for, so we’re excited to be able to continue growing both of those areas within the agency.”