Hybrid model pays off for online retailer as it prepares to open another store

Mattress Online, an independent mattress retailer, is set to open its next new store in Doncaster this month as part of an ambitious expansion plan.

The company has grown from humble beginnings storing mattresses in a garage 20 years ago and is aiming to open more physical stores over the next five years.

Opening at the end of March the latest store is on the Sprotbrough Road Retail Park, close to York Road.

Mattress Online explains that physical retail is a fast growing contributor to help it cement its “clicks and mortar” growth strategy, with Doncaster being the fourth store to open.

Steve Adams

Steve Adams, CEO, said: “As we enter our 21st year as a business, it is so exciting to be launching another store here in South Yorkshire, increasing our footprint in the region and creating new jobs locally.

“By understanding that as customer needs and behaviours change, and as a fast-growing tech-driven retailer, we know we need to grow with them.

“Therefore, we are always innovating, trying new approaches and maintaining a certain level of flexibility that other brands can’t have.

“Our omnichannel clicks-and-mortar approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, not only strengthening our brand in the north of England but helping us to now invest in Doncaster.”